The
Brand DNACourse

A 5-Week Digital Program To DIY Damn Good Branding

Brought to you by The Ordinary Good, a creative studio elevating entrepreneurs to
Make Good The New Ordinary
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We get it.

When you’re an entrepreneur, having great taste means having high standards.

We’re sharing our studio’s roadmap, exercises, resources & Brand Bible template to equip you to DIY Studio Level Branding without the agency price tag.

Yup, you heard right.

You’re 5 weeks away from creating your brand’s blueprint – aka your Brand Bible.

Yup, you heard right.

You’re 5 weeks away from creating your brand’s blueprint – aka your Brand Bible.
Brand Bible / NOUN /

[Think of it as your brand’s blueprints]

What is a Brand Bible and why does it matter?

From launching our own brands to helping our own clients build their brand identities, we know the word “branding” can bring up feelings of confusion and overwhelm. Now, think of your Brand Bible as a set of rules or a sacred book that bring clarity and conviction to all. It’s the comprehensive guide to everything there is to know about your brand, from your mission statement to your typography. It casts a strong, unified brand vision for your collaborators and customers to rally around. The Brand Bible, when done properly, saves months and thousands of dollars on mistakes caused by lack of clarity and provides a clear roadmap for who your brand is and where you’re headed.

Who is this for?

You’re positive you know what good branding looks like, but feel lost when it comes to creating a brand that’s up to par with your vision.
You feel you’ve wasted tons of money hiring the wrong people to do it, and you’re still not sure why your branding doesn’t look the way you envisioned.
You’re frustrated that you might be missing out on a huge opportunity for your business.
You see other companies with branding that always catches your eye and wonder what their secret is.

Why you need it?

It’s time you unlocked the studio secrets to DIYdamn good branding

• Your customers have options… a lot of them. Damn good branding is the magic that cuts through the noise and hits home with your audience – from the first ad that they see to the fifteenth purchase.

• Can you imagine what it would feel like to have your brand look on par with the top brands you admire?

• What would if feel like if you were to confidently launch marketing campaigns designed to resonate with your audience?

• Imagine being able to do all of this without having to invest five figures in an expensive agency…

• Tired of spinning your wheels bouncing between reviewing logos, paying for photoshoots, switching fonts… and not seeing the results you were looking for? There is an easier way.

A 5-week program to diy damn good branding

The step-by-step process to position, design and build a brand that’s up to your standards We’ve developed this 5-week course to share all our studio’s insider learnings, resources, and templates you need to DIY your Brand Bible. It’s the same process that we use with our agency clients, boiled-down and packaged for you to do it yourself.
$375

You can easily pay a branding agency like us $10k+ to build your brand identity –

or you can invest a fraction of that price in this course and learn how to do it yourself.

How is brand DNA different from other courses?

Built for entrepreneurs by entrepreneurs.

From launching our own brands and branding the businesses of clients at anywhere from their initial business idea to their first seven figures, we know you’re smart, resourceful…and ridiculously busy.

Our goal is to break down the essential, yet elusive concept of brand building into a straightforward roadmap with all the actionable exercises and our Brand Bible template you’ll need to DIY branding you’re proud of.

Our Signature Process

Studio Workshops

We’ve distilled our studio’s signature Brand DNA process and seasoned advice into bite-sized, 3-5 minute reads. We’ve carefully selected Resources used by our studio to help take your brand to the next level.

Learn by Doing

Who ever reads textbooks anyway? We believe that you learn by doing. Each week we’ll guide you with prompts, questions, and exercises to uncover & refine your unique brand identity.

Build Your Brand Bible

The outcome of each workshop? You’ll use out customizable Template to build clear Brand Bible guidelines that hold the secret sauce to bringing your vision to life.

Access The Studio’s Brand Bible Templates

Brand DNA is the first of it’s kind to offer you both the process and resources you need to create a top tier brand designed to scale.

You’ve Got Options

A preview of our easy-to-use Brand Bible templates designed on Google Slides and Canva for your convenience.

CHAPTER 1:

Brand Foundations

Your Problem & Solution
1/4

Nail down exactly what key tangible and emotional problems your business solves for your customers

Your Problem & Solution

Nail down exactly what key tangible and emotional problems your business solves for your customers

Mission

Articulate why your business exists in a way that’s clear, compelling and concise

Story

Write a brand story that resonates with and moves your audience to action

Values

Define the values your business stands for and how they’ll shape your brand

CHAPTER 2:

Positioning

Marketing Mix
1/4

Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience

Marketing Mix

Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience

Competitive Landscape

Define who your primary and secondary competitor are and how you’ll set your brand apart

Target Audience

Define the demographics, psychographics & consumption habits of your ideal customers in order to build a brand that hits home with them

Audience Personas

Paint a clear, differentiated picture of each segment of your target audience by developing audience personas

CHAPTER 3:

Messaging

Tagline
1/4

Take your findings from chapters 1 & 2 to create a unique tagline positioned to resonate with your audience

Tagline

Take your findings from chapters 1 & 2 to create a unique tagline positioned to resonate with your audience

Elevator Pitch

Distill your brand’s offering into a clear 30 second pitch and test it to strengthen the impact of your brand storytelling

Messaging Pillars

Define the key themes of content you’ll use to tell a dynamic, strategic brand story across all marketing channels

Communication Guidelines

Write clear guidelines for all communication to make sure your brand speaks with a cohesive voice wherever your audience encounters you

CHAPTER 4:

Mood

Moodboard
1/4

Develop a mood board that will serve as your north start for all your creative direction

Moodboard

Develop a mood board that will serve as your north start for all your creative direction

Color Story

Use the art of science and color theory to develop your brand’s color story

Typography

Use our exercises and resources to pick the perfect fonts to reflect your brand’s unique identity

Logo

Develop a unique vision for your logo and either create your own logo or learn the resources you need to hire a designer to create your logo without breaking the bank

CHAPTER 5:

Brand Image

Image Adjective
1/5

Develop the key objective you want all your brand imagery to reflect

Image Adjective

Develop the key objective you want all your brand imagery to reflect

Image Guidelines

Create clear, actionable guidelines for imagery to make sure you’re executing or curating imagery that’s always on-brand

Image Color

Solidify your brand’s color image editing style to make sure imagery looks cohesive across your brand

Muses & Models

Select brand muses to serve as lasting inspiration for your brand and begin selecting the faces you believe represent that vision

Social media Look

Put your brand image guidelines to the test and create your brand’s social media look to serve as the north star for the rest of your marketing communication

Your Problem & Solution

Nail down exactly what key tangible and emotional problems your business solves for your customers

Mission

Articulate why your business exists in a way that’s clear, compelling and concise

Story

Write a brand story that resonates with and moves your audience to action

Values

Define the values your business stands for and how they’ll shape your brand

Marketing Mix

Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience

Competitive Landscape

Define who your primary and secondary competitor are and how you’ll set your brand apart

Target Audience

Define the demographics, psychographics & consumption habits of your ideal customers in order to build a brand that hits home with them

Audience Personas

Paint a clear, differentiated picture of each segment of your target audience by developing audience personas

Tagline

Take your findings from chapters 1 & 2 to create a unique tagline positioned to resonate with your audience

Elevator Pitch

Distill your brand’s offering into a clear 30 second pitch and test it to strengthen the impact of your brand storytelling

Messaging Pillars

Write a brand story that resonates with and moves your audience to action

Communication Guidelines

Write clear guidelines for all communication to make sure your brand speaks with a cohesive voice wherever your audience encounters you

Moodboard

Develop a mood board that will serve as your north start for all your creative direction

Color Story

Use the art of science and color theory to develop your brand’s color story

Typography

Use our exercises and resources to pick the perfect fonts to reflect your brand’s unique identity

Logo

Develop a unique vision for your logo and either create your own logo or learn the resources you need to hire a designer to create your logo without breaking the bank

Image Adjective

Develop the key objective you want all your brand imagery to reflect

Image Guidelines

Create clear, actionable guidelines for imagery to make sure you’re executing or curating imagery that’s always on-brand

Image Color

Solidify your brand’s color image editing style to make sure imagery looks cohesive across your brand

Muses & Models

Select brand muses to serve as lasting inspiration for your brand and begin selecting the faces you believe represent that vision

Social Media Look

Put your brand image guidelines to the test and create your brand’s social media look to serve as the north star for the rest of your marketing communication

The 5-Week Course Curriculum

Curious about the course?
Preview a module!
Chapter 4: Module 1
Moodboard

Total Value: $850

You Pay: $375

Walk away with a Brand Bible that houses the roadmap you need to execute elevated, Exceptional Branding as you scale.

Client brand refresh example:
This Dog’s Life

The brand refresh centered on reflecting the keywords: welcoming, trustworthy and elevated. The site both needed to share pet content in an approachable, concise way and build a unique, premium presence that aligned with their premium price point for natural, conscious pet goods.

Click and drag the circle icon below to explore
Before
After

Your Brand Coaches

Our mission at The Ordinary Good is to elevate the impact of entrepreneurs making our world better. The world needs what you’ve been dreaming up. Let’s bring it to life.

Tiffany Wong
Brand Director

From bootstrapping her own social impact brand to running marketing for sustainable fashion startups, Tiff’s focus is creating a holistic brand strategy that sets you up for business success. From pricing to product development, she’s worn all hats. Her goal as she walks you through Brand Story & Positioning is to make sure you’re building a strategically positioned brand that is clear and compelling to drive action.

Based in San Francisco.

Travel enthusiast at 40+ countries & ready for more exploring.

Dog mom of a fluffy Shih Tzu.

Veronica Ko
Creative Director

A true multidisciplinary designer, Veronica’s journey originally started in fashion design and soon led to managing all design , from web design to brand visuals to photoshoot art direction, as creative director for a conscious fashion brand. Her objective as she guides you through Visual Brand Identity is to help you build a strong, differentiated visual brand identity that hits home with your audience.

Based in Los Angeles.

Documentary enthusiast and pet portrait artist.

Experimental home chef.

Students featured in:

Testimonials from Entrepreneurs like you

Suzanne B.

Zanni LA

“I am so happy with the result of this branding process and the breakthroughs that came from the Workshops. I feel 100 times more confident in my brand having done the work.”

Linh K.

Yem Silk

“Brand DNA helped me to trust my instincts and build a brand image that goes against the grain. I was able to create a strong brand that authentically serves my unique audience.”

Yvonne G.

Tomorrow in a year

“This was everything I needed to bring my brand vision to life. The Brand DNA process took me from idea to building a clear brand identity backed up by my market and audience insights.”

Suzanne B.

Zanni LA

“I am so happy with the result of this branding process and the breakthroughs that came from the Workshops. I feel 100 times more confident in my brand having done the work.”

Linh K.

Yem Silk

“Brand DNA helped me to trust my instincts and build a brand image that goes against the grain. I was able to create a strong brand that authentically serves my unique audience.”

Yvonne G.

Tomorrow in a year

“This was everything I needed to bring my brand vision to life. The Brand DNA process took me from idea to building a clear brand identity backed up by my market and audience insights.”

FAQ

The course is designed to be taken at your own pace. Each module contains short 3-5 minute lessons and exercises that will take around 15+ minutes. The course is made of 5 chapters with 4-5 modules each. You can binge all the content at once or do one module a week. We recommend doing it over a few weeks to give yourself time to let the information sink in.
Although anyone can take this course we have curated the content to be the most valuable to entrepreneurs or people working in marketing or e-commerce.
Feel free to email us throughout the course with any questions at hello@theordinarygood.com.
Our goal is to make sure everyone who takes this course walks away from it with all the knowledge they need to feel confident DIY’ing a brand they’re proud of. If you take the course and still feel like you didn’t get what you expected out of it, you can email us and work to find a solution you’ll be satisfied with.
All participants will have lifetime access to the full course and all of the worksheets, templates and downloadable resources.
Yes! If you’re a business owner who wants to level up the skills of your marketing team, or a group of friends looking to take the course together we are happy to offer group rates depending on the number of sign ups. Email us at hello@theordinarygood.com to learn more!

Enroll in The Brand DNA Course

If you’ve made it this far, we imagine you don’t want to wait another year, or even another day before unlocking the secrets to building your brand identity in just 5 weeks.

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