Brand DNA unveils all our studio’s insider secrets to make elevated branding easy.
✓ 1 clear course where you’ll create your brand guidelines: from mission statement to moodboard
✓ 21 branding workshops with real-life client examples from our studio
✓ 40+ VIP branding resources including tools, articles, templates & videos
✓ $2,500 worth of our studio’s tried & tested branding materials
✓ Our signature Brand Bible templates to develop & house your brand’s guidelines
✓ 4 biz direction workshops: solidify your unique selling points, mission & values of your brand
✓ 4 positioning workshops: ensure your brand resonates with your audience & stands out from the pack
✓ 4 messaging workshops: create your tagline, brand story, messaging guidelines & more
✓ 4 creative direction workshops: design your moodboard, color story, logo direction & more
✓ 5 imagery workshops: develop the crystal clear image guidelines that bring your brand to life
From launching our own brands and branding the businesses of clients at anywhere from their initial business idea to their first seven figures, we know you’re smart, resourceful…and ridiculously busy.
Our goal is to break down the essential, yet elusive concept of brand building into a straightforward roadmap with all the actionable exercises and our Brand Bible template you’ll need to DIY branding you’re proud of.
Value: $1,500. Each of our workshops walks you through creating your brand guidelines and features real-life client examples from our studio.
Value: $800. Access all the tools, articles, templates & videos we share with our own studio clients.
Value: $550. Create and house polished brand guidelines with our easy-to-use Brand Bible templates.
Explore our studio’s signature Brand Bible templates you’ll use to bring your brand to life.
3 Brand Bible Templates – A Value of $550
For your convenience, we’ve designed 3 easy-to-use Brand Bible templates in Google Slides and Canva.
Nail down exactly what key tangible and emotional problems your business solves for your customers
Nail down exactly what key tangible and emotional problems your business solves for your customers
Articulate why your business exists in a way that’s clear, compelling and concise
Write a brand story that resonates with and moves your audience to action
Define the values your business stands for and how they’ll shape your brand
Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience
Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience
Define who your primary and secondary competitor are and how you’ll set your brand apart
Define the demographics, psychographics & consumption habits of your ideal customers in order to build a brand that hits home with them
Paint a clear, differentiated picture of each segment of your target audience by developing audience personas
Take your findings from chapters 1 & 2 to create a unique tagline positioned to resonate with your audience
Take your findings from chapters 1 & 2 to create a unique tagline positioned to resonate with your audience
Distill your brand’s offering into a clear 30 second pitch and test it to strengthen the impact of your brand storytelling
Define the key themes of content you’ll use to tell a dynamic, strategic brand story across all marketing channels
Write clear guidelines for all communication to make sure your brand speaks with a cohesive voice wherever your audience encounters you
Develop a mood board that will serve as your north start for all your creative direction
Develop a mood board that will serve as your north start for all your creative direction
Use the art of science and color theory to develop your brand’s color story
Use our exercises and resources to pick the perfect fonts to reflect your brand’s unique identity
Develop a unique vision for your logo and either create your own logo or learn the resources you need to hire a designer to create your logo without breaking the bank
Develop the key objective you want all your brand imagery to reflect
Develop the key objective you want all your brand imagery to reflect
Create clear, actionable guidelines for imagery to make sure you’re executing or curating imagery that’s always on-brand
Solidify your brand’s color image editing style to make sure imagery looks cohesive across your brand
Select brand muses to serve as lasting inspiration for your brand and begin selecting the faces you believe represent that vision
Put your brand image guidelines to the test and create your brand’s social media look to serve as the north star for the rest of your marketing communication
Total Value: $2,500
You Pay: $375
The brand refresh centered on reflecting the keywords: welcoming, trustworthy and elevated. The site both needed to share pet content in an approachable, concise way and build a unique, premium presence that aligned with their premium price point for natural, conscious pet goods.
From bootstrapping her own social impact brand to running marketing for sustainable fashion startups, Tiff’s focus is creating a holistic brand strategy that sets you up for business success. From pricing to product development, she’s worn all hats. Her goal as she walks you through Brand Story & Positioning is to make sure you’re building a strategically positioned brand that is clear and compelling to drive action.
A true multidisciplinary designer, Veronica’s journey originally started in fashion design and soon led to managing all design , from web design to brand visuals to photoshoot art direction, as creative director for a conscious fashion brand. Her objective as she guides you through Visual Brand Identity is to help you build a strong, differentiated visual brand identity that hits home with your audience.
@TheOrdinaryGood