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“BRANDING ACTUALLY MADE EASY”

★★★★★

“As a founder juggling countless hats, getting my brand identity developed and launched felt like an overwhelming task. With the Brand DNA Course, I went from hours of Googling and money down the drain, to feeling clear and confident in my branding strategy. I had everything I needed to create my brand identity without all the stress - all packaged perfectly for me.”

– Linh, founder of Yem Silk
“BRANDING ACTUALLY MADE EASY”

★★★★★

“As a founder juggling countless hats, getting my brand identity developed and launched felt like an overwhelming task. With the Brand DNA Course, I went from hours of Googling and money down the drain, to feeling clear and confident in my branding strategy. I had everything I needed to create my brand identity without all the stress - all packaged perfectly for me.”

– Linh, founder of Yem Silk

Creating a
and feel stuck with branding?

Does this sound familiar...

+ You have great taste and 100% know what quality branding looks like…but after all the work you’ve put in you STILL feel your branding results haven’t quite hit the mark. ❌

+ You’d LOVE to feel confident you can create a brand that sells & scales…but feel overwhelmed finding all the resources you need to get you there. 💻

+ You’re a badass independent business owner…AND sometimes you wish you had the support of a pro creative team 👯 think insider agency branding templates, insights, tools, etc.

+ Let’s Face It: If branding was the only thing you had on your plate this year, you know you could figure it out ⏱ but your time is precious and you’re beyond trying to figure it ALL out on your own.

Creating a
and feel stuck with branding?
Creating a
and feel stuck with branding?
Does this sound familiar...

+ You have great taste and 100% know what quality branding looks like…but after all the work you’ve put in you STILL feel your branding results haven’t quite hit the mark. ❌

+ You’d LOVE to feel confident you can create a brand that sells & scales…but feel overwhelmed finding all the resources you need to get you there. 💻

+ You’re a badass independent business owner…AND sometimes you wish you had the support of a pro creative team 👯 think insider agency branding templates, insights, tools, etc.

+ Let’s Face It: If branding was the only thing you had on your plate this year, you know you could figure it out ⏱ but your time is precious and you’re beyond trying to figure it ALL out on your own.

Joining Brand DNA means...

+ FEELING CONFIDENT you have all the $$$ insider agency know-how necessary to craft a strong brand ready to scale. 🚀

+ Having ALL THE TEMPLATES & RESOURCES you need to make executing elevated branding feel so. 👏 much. 👏 easier. 👏

+ 🙌 so whether you’re a creative freelancer or founder, you can EXECUTE DAMN GOOD BRANDING with ease.

Let’s get to it, shall we?

Joining Brand DNA means...

+ FEELING CONFIDENT you have all the $$$ insider agency know-how necessary to craft a strong brand ready to scale. 🚀

+ Having ALL THE TEMPLATES & RESOURCES you need to make executing elevated branding feel so. 👏 much. 👏 easier. 👏

+ 🙌 so whether you’re a creative freelancer or founder, you can EXECUTE DAMN GOOD BRANDING with ease.

Let’s get to it, shall we?

Brought To You By The Ordinary Good

A mission-driven brand marketing studio elevating innovative brand creators and creatives making good the new ordinary. Founded in 2017, we are proudly female-founded and women-led. Based in LA & SF.

Brought To You By The Ordinary Good

A mission-driven brand marketing studio elevating innovative brand creators and creatives making good the new ordinary. Founded in 2017, we are proudly female-founded and women-led. Based in LA & SF.

SEE WHAT'S INSIDE THE MEMBERSHIP

The Brand DNA Kits

PREVIEW MORE MODULES:

SEE WHAT'S INSIDE THE MEMBERSHIP

The Brand DNA Kits

Preview a module from The Brand Purpose Kit:

SEE MORE MODULES:

The Brand Purpose Kit

PREVIEW A MODULE +
KIT RESULTS:

Cast a strong, compelling and mission-led brand vision that makes our world better.

Kit Content:

Problem & Solution
+ Nail down exactly what key tangible and emotional problems your business solves for your customers

Mission
+ Articulate why your business exists in a way that’s clear, compelling and concise

Story
+ Write a brand story that resonates with and moves your audience to action

Values
+ Define the values your business stands for and how they’ll shape your brand

The Brand Purpose Kit

PREVIEW A MODULE +
KIT RESULTS:

Cast a strong, compelling and mission-led brand vision that makes our world better.

Kit Content:

Problem & Solution
+ Nail down exactly what key tangible and emotional problems your business solves for your customers

Mission
+ Articulate why your business exists in a way that’s clear, compelling and concise

Story
+ Write a brand story that resonates with and moves your audience to action

Values
+ Define the values your business stands for and how they’ll shape your brand

The Brand Positioning Kit

PREVIEW A MODULE +
KIT RESULTS:

Clarify your position in the market, stand out from the pack and connect with your target audience.

Kit Content:

Marketing Mix
+ Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience

Competitive Landscape
+ Define who your primary and secondary competitor are and how you’ll set your brand apart

Audience Personas
+ Paint a clear, differentiated picture of each segment of your target audience by developing audience personas

Values
+ Define the values your business stands for and how they’ll shape your brand

The Brand Positioning Kit

PREVIEW A MODULE +
KIT RESULTS:

Clarify your position in the market, stand out from the pack and connect with your target audience.

Kit Content:

Marketing Mix
+ Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience

Competitive Landscape
+ Define who your primary and secondary competitor are and how you’ll set your brand apart

Audience Personas
+ Paint a clear, differentiated picture of each segment of your target audience by developing audience personas

Values
+ Define the values your business stands for and how they’ll shape your brand

MEMBER
HIGHLIGHT
Suzanne

"I feel 100 times more confident in my brand having done the work. Definitely recommend Brand DNA!"

– Suzanne B.

The Brand Messaging Kit

PREVIEW A MODULE +
KIT RESULTS:

Craft a crystal clear brand voice and messaging guidelines that speak directly to your target audience.

Kit Content:

Tagline
+ Create a unique tagline positioned to resonate with your audience

Elevator Pitch
+ Distill your brand’s offering into a clear 30 second pitch and test it to strengthen the impact of your brand storytelling

Messaging Pillars
+ Write a brand story that resonates with and moves your audience to action

Communications Guidelines
+ Write clear guidelines for all communication to make sure your brand speaks with a cohesive voice wherever your audience encounters you

The Brand Messaging Kit

PREVIEW A MODULE +
KIT RESULTS:

Craft a crystal clear brand voice and messaging guidelines that speak directly to your target audience.

Kit Content:

Tagline
+ Create a unique tagline positioned to resonate with your audience

Elevator Pitch
+ Distill your brand’s offering into a clear 30 second pitch and test it to strengthen the impact of your brand storytelling

Messaging Pillars
+ Write a brand story that resonates with and moves your audience to action

Communications Guidelines
+ Write clear guidelines for all communication to make sure your brand speaks with a cohesive voice wherever your audience encounters you

Visual Brand Identity Kit

PREVIEW A MODULE +
KIT RESULTS:

Develop everything you need to set the course for your brand’s visual identity, from a striking color story to the perfect fonts.

Kit Content:

Moodboard
+ Develop a mood board that will serve as your north start for all your creative direction

Color Story
+ Use the art of science and color theory to develop your brand’s color story

Typography
+ Use our exercises and resources to pick the perfect fonts to reflect your brand’s unique identity

Logo
+ Develop a unique vision for your logo and either create your own logo or learn the resources you need to hire a designer to create your logo without breaking the bank

Visual Brand Identity Kit

PREVIEW A MODULE +
KIT RESULTS:

Develop everything you need to set the course for your brand’s visual identity, from a striking color story to the perfect fonts.

Kit Content:

Moodboard
+ Develop a mood board that will serve as your north start for all your creative direction

Color Story
+ Use the art of science and color theory to develop your brand’s color story

Typography
+ Use our exercises and resources to pick the perfect fonts to reflect your brand’s unique identity

Logo
+ Develop a unique vision for your logo and either create your own logo or learn the resources you need to hire a designer to create your logo without breaking the bank

The Image Guidelines Kit

PREVIEW A MODULE +
KIT RESULTS:

Keep your imagery unified through managing all the little things, from lighting to imagery aesthetic.

Kit Content:

Image Adjectives
+ Develop the key objective you want all your brand imagery to reflect

Image Guidelines
+ Create clear, actionable guidelines for imagery to make sure you’re executing or curating imagery that’s always on-brand

Image Color
+ Solidify your brand’s color image editing style to make sure imagery looks cohesive across your brand

Muses & Models
+ Select brand muses to serve as lasting inspiration for your brand and begin selecting the faces you believe represent that vision

Social Media Look
+ Put your brand image guidelines to the test and create your brand’s social media look to serve as the north star for the rest of your marketing communication

The Image Guidelines Kit

PREVIEW A MODULE +
KIT RESULTS:

Keep your imagery unified through managing all the little things, from lighting to imagery aesthetic.

Kit Content:

Image Adjectives
+ Develop the key objective you want all your brand imagery to reflect

Image Guidelines
+ Create clear, actionable guidelines for imagery to make sure you’re executing or curating imagery that’s always on-brand

Image Color
+ Solidify your brand’s color image editing style to make sure imagery looks cohesive across your brand

Muses & Models
+ Select brand muses to serve as lasting inspiration for your brand and begin selecting the faces you believe represent that vision

Social Media Look
+ Put your brand image guidelines to the test and create your brand’s social media look to serve as the north star for the rest of your marketing communication

Suzanne

"I feel 100 times more confident in my brand having done the work. Definitely recommend Brand DNA!"

– Suzanne B.

Brand DNA

SEE WHAT MEMBERSHIP LOOKS LIKE

Worth over $10,000

Brand DNA

SEE WHAT MEMBERSHIP
LOOKS LIKE

Worth over $10,000

A $10,000 value

5 Essential

Brand DNA Kits

Insider access to our signature resources for making elevated branding easy.

+ 21 Bite-sized branding lessons
+ 21 Brand DNA workshop activities
+ 21 Bonus branding resources
+ 21 Real-life client branding examples

A $2,500 value

+ Free Access To Our Insider

Template Shop

A sneak peek here and we’re continuing to add new resources! Google Slide, PDF & Canva templates for crafting brand guidelines for the following:

+ Mission statement
+ Brand story
+ Audience personas
+ Messaging pillars
+ Moodboard
+ Image guidelines
+ 10 Pre-made color palettes
+ 10 Pre-made free font pairings

… and so much more! 🙌

A $3,500 value

+ Unlock Our Secret

Libraries

Preview below + we’re always adding new resources!

+ Our Brand DNA Library has all the articles, software and resources we share with studio clients to craft and strengthen their branding.
+ Free Font Library with an archive of custom font pairings using free fonts.

A $10,000 value

5 Essential

Brand DNA Kits

Insider access to our signature resources for making elevated branding easy.

+ 21 Bite-sized branding lessons
+ 21 Brand DNA workshop activities
+ 21 Bonus branding resources
+ 21 Real-life client branding examples

A $2,500 value

+ Free Access To Our Insider

Template Shop

A sneak peek here and we’re continuing to add new resources! Google Slide, PDF & Canva templates for crafting brand guidelines for the following:

+ Mission statement
+ Brand story
+ Audience personas
+ Messaging pillars
+ Moodboard
+ Image guidelines
+ 10 Pre-made color palettes
+ 10 Pre-made free font pairings

… and so much more! 🙌

A $3,500 value

+ Unlock Our Secret

Libraries

Preview below + we’re always adding new resources!

+ Our Brand DNA Library has all the articles, software and resources we share with studio clients to craft and strengthen their branding.
+ Free Font Library with an archive of custom font pairings using free fonts.

yvonne

"Brand DNA was everything I needed to bring my brand vision to life!"

– Yvonne G.
MEMBER
HIGHLIGHT
yvonne

"Brand DNA was everything I needed to bring my brand vision to life!"

– Yvonne G.

One Free 1-1 Branding

Workshop

$250 Value

Sign up for one complimentary 1-hr 1-1 workshop call with one of our founders to work through any branding questions.

*Limited time only*
– hurry and sign up by 4/30 while offer lasts!

$250 Value

One Free 1-1 Branding

Workshop

Sign up for one complimentary 1-hr 1-1 workshop call with one of our founders to work through any branding questions.

*Limited time only*
– hurry and sign up by 4/30 while offer lasts!

Your Coaches

Veronica

founder & creative director

Visual Storytelling, Concept Building, Design

Tiffany

founder & brand director

Brand Messaging, Integrated Marketing, Brand Voice

Your Coaches

Veronica

founder & creative director

Visual Storytelling, Concept Building, Design

Tiffany

founder & brand director

Brand Messaging, Integrated Marketing, Brand Voice

Become a Brand DNA member

YOUR ONE STOP BRANDING SHOP

$65/mo

6-Month Payment Plan

A six month membership commitment broken into 6 payments of $65/m. New resources added on a monthly basis.

$65/mo

6-Month Payment Plan

A six month membership commitment broken into 6 payments of $65/m. New resources added on a monthly basis.

Become a Brand DNA member

YOUR ONE STOP BRANDING SHOP

$65/mo

6-Month Payment Plan

A six month membership commitment broken into 6 payments of $65/m. New resources added on a monthly basis.

$376

Pay In Full

A one-time payment for access to Brand DNA for 6 months, including all our workshops as we add new resources on a monthly basis.

STUDENT WORK

Yem Silk

VIEW WORK +

Zanni LA

VIEW WORK +

Student Work

Yem Silk

VIEW WORK +

Zanni LA

VIEW WORK +

FAQS

👏 Who is this course for?

Although anyone can take this course, we have curated the content to be most valuable to entrepreneurs and creatives actively working on launching, refining or repositioning brands.

🤝 Will you be able to help me if I have issues?
❌ Can I cancel anytime?

A Brand DNA member who chooses the 6 month payment plan method may cancel their membership within the first 72 hours of enrollment for a $65 cancellation fee. After 72 hours, the fee to cancel is the remaining cost of their membership agreement. All Pay in Full Brand DNA Memberships are final sale and there is no cancellation option. That said, our goal is to make sure everyone who joins the Brand DNA membership has an incredible experience. If you join feel like you didn’t get what you expected out of it, email us and we'll aim to work to find a solution you’ll be satisfied with.

📆 How long will I have access to Brand DNA materials?

All members will have 6 months of access to Brand DNA materials. While the program is 6 months, after we'll send you information on how you can stay on for longer.

💸 How often am I billed?

Our billing system is automated and we do not have the ability to freeze or skip payments or adjust the billing cycle for any of our members. Upon signup Pathway members who choose the 12 month payment plan method will be billed automatically every 30 days. Those who choose to the pay in full or lifetime access payment options will be billed once, immediately upon signup.

🔓 Can I share my login?

All purchases of The Ordinary Good content, including a la carte offerings and Brand DNA memberships, are meant to only be viewed by the purchaser and cannot be shared with others. Sharing of login credentials is strictly prohibited and we monitor IP addresses, login history & location, and profile history for suspected breaches of this policy.

❓Still have questions?

FAQS

👏 Who is this course for?

Although anyone can take this course, we have curated the content to be most valuable to entrepreneurs and creatives actively working on launching, refining or repositioning brands.

🤝 Will you be able to help me if I have issues?
❌ Can I cancel anytime?

A Brand DNA member who chooses the 6 month payment plan method may cancel their membership within the first 72 hours of enrollment for a $65 cancellation fee. After 72 hours, the fee to cancel is the remaining cost of their membership agreement. All Pay in Full Brand DNA Memberships are final sale and there is no cancellation option. That said, our goal is to make sure everyone who joins the Brand DNA membership has an incredible experience. If you join feel like you didn’t get what you expected out of it, email us and we'll aim to work to find a solution you’ll be satisfied with.

📆 How long will I have access to Brand DNA materials?

All members will have 6 months of access to Brand DNA materials. While the program is 6 months, after we'll send you information on how you can stay on for longer.

💸 How often am I billed?

Our billing system is automated and we do not have the ability to freeze or skip payments or adjust the billing cycle for any of our members. Upon signup Pathway members who choose the 12 month payment plan method will be billed automatically every 30 days. Those who choose to the pay in full or lifetime access payment options will be billed once, immediately upon signup.

🔓 Can I share my login?

All purchases of The Ordinary Good content, including a la carte offerings and Brand DNA memberships, are meant to only be viewed by the purchaser and cannot be shared with others. Sharing of login credentials is strictly prohibited and we monitor IP addresses, login history & location, and profile history for suspected breaches of this policy.

❓Still have questions?