and tool we utilize in our $10k+ branding program to take the
guesswork out of executing elevated branding with ease.
workshop, and tool we utilize in our $10k+ branding
program to take the guesswork out of executing
elevated branding with ease.
"THE INSIDER BRANDING SECRETS I WAS MISSING"
★★★★★
"As a founder juggling countless hats, getting my brand identity developed and launched felt like an overwhelming task. With the Brand DNA Course, I went from hours of Googling and money down the drain, to having all the insider branding tools and insights to create a polished brand identity, without all the stress."
– Linh, founder of Yem Silk
"THE INSIDER BRANDING SECRETS I WAS MISSING"
★★★★★
"As a founder juggling countless hats, getting my brand identity developed and launched felt like an overwhelming task. With the Brand DNA Course, I went from hours of Googling and money down the drain, to having all the insider branding tools and insights to create a polished brand identity, without all the stress."
– Linh, founder of Yem Silk
Creating
and feel stuck with branding?
Does this sound familiar...
You have great taste and 100% know what quality branding looks like
but after all the work you've put in you STILL feel your branding results haven't quite hit the mark. ❌
You’re overwhelmed Googling everything from typography to taglines
and just want the secrets to making a brand that ACTUALLY converts + lands $$$ in your bank account. 💸
Creating a completely cohesive brand still feels daunting...
EVEN if you’re a seasoned creative or already hired help 🎨 there’s so much to branding, it's easy to lose track.
Let's Face It: If branding was the only thing you had on your plate this year, you know you could figure it out ⏱ but your time is precious and you're beyond trying to figure it ALL out on your own.
and feel stuck with branding?
Does this sound familiar...
You have great taste and 100% know what quality branding looks like
but after all the work you've put in you STILL feel your branding results haven't quite hit the mark. ❌
You’re overwhelmed Googling everything from typography to taglines
and just want the secrets to making a brand that ACTUALLY converts + lands $$$ in your bank account. 💸
Creating a completely cohesive brand still feels daunting...
EVEN if you’re a seasoned creative or already hired help 🎨 there’s so much to branding, it's easy to lose track.
Let's Face It: If branding was the only thing you had on your plate this year, you know you could figure it out ⏱ but your time is precious and you're beyond trying to figure it ALL out on your own.
Joining Brand DNA means...
Feeling confident you have all the $$$ agency know-how
necessary to craft a strong brand ready to scale. 🚀
Having all the insider templates and resources
you need to make executing elevated branding feel so. 👏 much. 👏 easier. 👏
Executing damn good branding with ease
whether you're a full-time designer or just dabbling in Canva. 👯 We've got your back.
Let's get to it, shall we?
Joining Brand DNA means...
Feeling confident you have all the $$$ agency know-how
necessary to craft a strong brand ready to scale. 🚀
Having all the insider templates and resources
you need to make executing elevated branding feel so. 👏 much. 👏 easier. 👏
Executing damn good branding with ease
whether you're a full-time designer or just dabbling in Canva. 👯 We've got your back.
Let's get to it, shall we?
Brought To You By The Ordinary Good
A mission-driven brand marketing studio elevating innovative brand creators and creatives making good the new ordinary. Founded in 2017, we are proudly female-founded and women-led. Based in LA & SF.
Brought To You By The Ordinary Good
A mission-driven brand marketing studio elevating innovative brand creators and creatives making good the new ordinary. Founded in 2017, we are proudly female-founded and women-led. Based in LA & SF.
INTRODUCING BRAND DNA MEMBERSHIP
Featuring Our 5 Essential Branding Kits
These 5 kits hold the secret sauce to executing elevated branding with ease, every time. PS – it’s the exact $10k+ signature branding program we use with all our agency clients.
INTRODUCING BRAND DNA MEMBERSHIP
Featuring Our 5 Essential Branding Kits
These 5 kits hold the secret sauce to executing elevated branding with ease, every time. PS – it’s the exact $10k+ signature branding program we use with all our agency clients.
TAKE A SNEAK PEEK...
01 | The Brand Purpose Kit
PREVIEW A MODULE +
KIT RESULTS:
Cast a strong, compelling and mission-led brand vision that makes our world better.
Kit Content:
Problem & Solution
+ Nail down exactly what key tangible and emotional problems your business solves for your customers
Mission
+ Articulate why your business exists in a way that’s clear, compelling and concise
Story
+ Write a brand story that resonates with and moves your audience to action
Values
+ Define the values your business stands for and how they’ll shape your brand
01 | The Brand Purpose Kit
PREVIEW A MODULE +
KIT RESULTS:
Cast a strong, compelling and mission-led brand vision that makes our world better.
Kit Content:
Problem & Solution
+ Nail down exactly what key tangible and emotional problems your business solves for your customers
Mission
+ Articulate why your business exists in a way that’s clear, compelling and concise
Story
+ Write a brand story that resonates with and moves your audience to action
Values
+ Define the values your business stands for and how they’ll shape your brand
02 | The Brand Positioning Kit
PREVIEW A MODULE +
KIT RESULTS:
Clarify your position in the market, stand out from the pack and connect with your target audience.
Kit Content:
Marketing Mix
+ Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience
Competitive Landscape
+ Define who your primary and secondary competitor are and how you’ll set your brand apart
Target Audience
+ Define the demographics, psychographics & consumption habits of your ideal customers in order to build a brand that hits home with them
Audience Personas
+ Paint a clear, differentiated picture of each segment of your target audience by developing audience personas
02 | The Brand Positioning Kit
PREVIEW A MODULE +
KIT RESULTS:
Clarify your position in the market, stand out from the pack and connect with your target audience.
Kit Content:
Marketing Mix
+ Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience
Competitive Landscape
+ Define who your primary and secondary competitor are and how you’ll set your brand apart
Target Audience
+ Define the demographics, psychographics & consumption habits of your ideal customers in order to build a brand that hits home with them
Audience Personas
+ Paint a clear, differentiated picture of each segment of your target audience by developing audience personas
MEMBER
HIGHLIGHT
"I feel 100 times more confident in my brand having done the work. Definitely recommend Brand DNA!"
– Suzanne B.
03 | The Brand Messaging Kit
PREVIEW A MODULE +
KIT RESULTS:
Craft a crystal clear brand voice and messaging guidelines that speak directly to your target audience.
Kit Content:
Tagline
+ Create a unique tagline positioned to resonate with your audience
Elevator Pitch
+ Distill your brand’s offering into a clear 30 second pitch and test it to strengthen the impact of your brand storytelling
Messaging Pillars
+ Create the messaging pillars you’ll use to provide unique value to your audience and deliver consistent and clear content
Communications Guidelines
+ Write clear guidelines for all communication to make sure your brand speaks with a cohesive voice wherever your audience encounters you
03 | The Brand Messaging Kit
PREVIEW A MODULE +
KIT RESULTS:
Craft a crystal clear brand voice and messaging guidelines that speak directly to your target audience.
Kit Content:
Tagline
+ Create a unique tagline positioned to resonate with your audience
Elevator Pitch
+ Distill your brand’s offering into a clear 30 second pitch and test it to strengthen the impact of your brand storytelling
Messaging Pillars
+ Create the messaging pillars you’ll use to provide unique value to your audience and deliver consistent and clear content
Communications Guidelines
+ Write clear guidelines for all communication to make sure your brand speaks with a cohesive voice wherever your audience encounters you
04 | Visual Brand Identity Kit
PREVIEW A MODULE +
KIT RESULTS:
Develop everything you need to set the course for your brand’s visual identity, from a striking color story to the perfect fonts.
Kit Content:
Moodboard
+ Develop a mood board that will serve as your north start for all your creative direction
Color Story
+ Use the art and science of color theory to strategically develop your brand’s color story
Typography
+ Use our exercises and resources to pick the perfect fonts to reflect your brand’s unique identity
Logo
+ Develop a unique vision for your logo and either create your own logo or learn the resources you need to hire a designer to create your logo without breaking the bank
04 | Visual Brand Identity Kit
PREVIEW A MODULE +
KIT RESULTS:
Develop everything you need to set the course for your brand’s visual identity, from a striking color story to the perfect fonts.
Kit Content:
Moodboard
+ Develop a mood board that will serve as your north start for all your creative direction
Color Story
+ Use the art and science of color theory to strategically develop your brand’s color story
Typography
+ Use our exercises and resources to pick the perfect fonts to reflect your brand’s unique identity
Logo
+ Develop a unique vision for your logo and either create your own logo or learn the resources you need to hire a designer to create your logo without breaking the bank
05 | The Image Guidelines Kit
PREVIEW A MODULE +
KIT RESULTS:
Keep your imagery unified through managing all the little things, from lighting to imagery aesthetic.
Kit Content:
Image Adjectives
+ Choose the key adjectives you want all your brand imagery to reflect
Image Guidelines
+ Create clear, actionable guidelines that make sure your imagery is always on-brand
Image Color
+ Solidify your brand’s photo editing style to make sure imagery always looks cohesive
Muses & Models
+ Select brand muses to serve as lasting inspiration for your brand and begin selecting the faces you would like to represent your brand
Social Media Look
+ Put your brand image guidelines to the test and create your brand’s social media look to serve as the creative north star for the rest of your brand marketing
05 | The Image Guidelines Kit
PREVIEW A MODULE +
KIT RESULTS:
Keep your imagery unified through managing all the little things, from lighting to imagery aesthetic.
Kit Content:
Image Adjectives
+ Choose the key adjectives you want all your brand imagery to reflect
Image Guidelines
+ Create clear, actionable guidelines that make sure your imagery is always on-brand
Image Color
+ Solidify your brand’s photo editing style to make sure imagery always looks cohesive
Muses & Models
+ Select brand muses to serve as lasting inspiration for your brand and begin selecting the faces you would like to represent your brand
Social Media Look
+ Put your brand image guidelines to the test and create your brand’s social media look to serve as the creative north star for the rest of your brand marketing
"I feel 100 times more confident in my brand having done the work. Definitely recommend Brand DNA!"
– Suzanne B.
But Wait, There’s More…
SEE EVERYTHING INCLUDED IN BRAND DNA
Worth over $10,000
But Wait, There’s More…
SEE EVERYTHING INCLUDED IN BRAND DNA
Worth over $10,000
A $10,000 value
5 Essential
Brand DNA Kits
Insider access to our signature resources for making elevated branding easy.
+ 21 Bite-sized branding lessons
+ 21 Brand DNA workshop activities
+ 21 Bonus branding resources
+ 21 Real-life client branding examples
A $2,500 value
+ Free Access To Our Insider
Template Shop
A sneak peek here and we’re continuing to add new resources! Google Slide, PDF & Canva templates for crafting brand guidelines for the following:
+ Mission statement
+ Brand story
+ Audience personas
+ Messaging pillars
+ Moodboard
+ Image guidelines
+ 10 Pre-made color palettes
+ 10 Pre-made free font pairings
… and so much more! 🙌
A $3,500 value
+ Unlock Our Secret
Libraries
Preview below + we’re always adding new resources!
+ Our Brand DNA Library has all the articles, software and resources we share with studio clients to craft and strengthen their branding.
+ Free Font Library with an archive of custom font pairings using free fonts.
A $10,000 value
5 Essential
Brand DNA Kits
Insider access to our signature resources for making elevated branding easy.
+ 21 Bite-sized branding lessons
+ 21 Brand DNA workshop activities
+ 21 Bonus branding resources
+ 21 Real-life client branding examples
A $2,500 value
+ Free Access To Our Insider
Template Shop
A sneak peek here and we’re continuing to add new resources! Google Slide, PDF & Canva templates for crafting brand guidelines for the following:
+ Mission statement
+ Brand story
+ Audience personas
+ Messaging pillars
+ Moodboard
+ Image guidelines
+ 10 Pre-made color palettes
+ 10 Pre-made free font pairings
… and so much more! 🙌
A $3,500 value
+ Unlock Our Secret
Libraries
Preview below + we’re always adding new resources!
+ Our Brand DNA Library has all the articles, software and resources we share with studio clients to craft and strengthen their branding.
+ Free Font Library with an archive of custom font pairings using free fonts.
"Brand DNA was everything I needed to bring my brand vision to life!"
– Yvonne G.
MEMBER
HIGHLIGHT
"Brand DNA was everything I needed to bring my brand vision to life!"
– Yvonne G.
+ One VIP 1-1 Branding
Workshop
*Limited time only*
Sign up by 4/30 to claim one free 60 minute 1-1 Virtual Branding Workshop with one of our founders to work through your branding questions.
+ One VIP 1-1 Branding
Workshop
*Limited time only*
Sign up by 4/30 to claim one free 60 minute 1-1 Virtual Branding Workshop with one of our founders to work through your branding questions.
Your Coaches
Veronica
founder & creative director
Visual Storytelling, Concept Building, Design
Tiffany
founder & brand director
Brand Messaging, Integrated Marketing, Brand Voice
Your Coaches
Veronica
founder & creative director
Visual Storytelling, Concept Building, Design
Tiffany
founder & brand director
Brand Messaging, Integrated Marketing, Brand Voice
Become a Brand DNA member
YOUR ONE STOP BRANDING SHOP
$375
Pay In Full
A one-time payment for access to Brand DNA for 6 months, including all our workshops as we add new resources on a frequent basis.
$65/mo
6-Month Payment Plan
A six month membership commitment broken into 6 payments of $65/m. New resources added on a frequent basis.
Become a Brand DNA member
YOUR ONE STOP BRANDING SHOP
$375
Pay In Full
A one-time payment for access to Brand DNA for 6 months, including all our workshops as we add new resources on a frequent basis.
$65/mo
6-Month Payment
A six month membership commitment broken into 6 payments of $65/m. New resources added on a frequent basis.
as you develop your brand. See our full archive of resources included in Brand DNA.
designed templates and resources.
Resources
Brand DNA members
FAQS
👏 Who is this course for?
Although anyone can take this course, we have curated the content to be most valuable to entrepreneurs and creatives actively working on launching, refining or repositioning brands.
🤝 Will you be able to help me if I have issues?
❌ Can I cancel anytime?
A Brand DNA member who chooses the 6 month payment plan method may cancel their membership within the first 72 hours of enrollment for a $65 cancellation fee. After 72 hours, the fee to cancel is the remaining cost of their membership agreement. All Pay in Full Brand DNA Memberships are final sale and there is no cancellation option. That said, our goal is to make sure everyone who joins the Brand DNA membership has an incredible experience. If you join feel like you didn’t get what you expected out of it, email us and we'll aim to work to find a solution you’ll be satisfied with.
📆 How long will I have access to Brand DNA materials?
All members will have 6 months of access to Brand DNA materials. While the program is 6 months, after we'll send you information on how you can stay on for longer.
💸 How often am I billed?
Our billing system is automated and we do not have the ability to freeze or skip payments or adjust the billing cycle for any of our members. Upon signup Pathway members who choose the 12 month payment plan method will be billed automatically every 30 days. Those who choose to the pay in full or lifetime access payment options will be billed once, immediately upon signup.
🔓 Can I share my login?
All purchases of The Ordinary Good content, including a la carte offerings and Brand DNA memberships, are meant to only be viewed by the purchaser and cannot be shared with others. Sharing of login credentials is strictly prohibited and we monitor IP addresses, login history & location, and profile history for suspected breaches of this policy.
❓Still have questions?
FAQS
👏 Who is this course for?
Although anyone can take this course, we have curated the content to be most valuable to entrepreneurs and creatives actively working on launching, refining or repositioning brands.
🤝 Will you be able to help me if I have issues?
❌ Can I cancel anytime?
A Brand DNA member who chooses the 6 month payment plan method may cancel their membership within the first 72 hours of enrollment for a $65 cancellation fee. After 72 hours, the fee to cancel is the remaining cost of their membership agreement. All Pay in Full Brand DNA Memberships are final sale and there is no cancellation option. That said, our goal is to make sure everyone who joins the Brand DNA membership has an incredible experience. If you join feel like you didn’t get what you expected out of it, email us and we'll aim to work to find a solution you’ll be satisfied with.
📆 How long will I have access to Brand DNA materials?
All members will have 6 months of access to Brand DNA materials. While the program is 6 months, after we'll send you information on how you can stay on for longer.
💸 How often am I billed?
Our billing system is automated and we do not have the ability to freeze or skip payments or adjust the billing cycle for any of our members. Upon signup Pathway members who choose the 12 month payment plan method will be billed automatically every 30 days. Those who choose to the pay in full or lifetime access payment options will be billed once, immediately upon signup.
🔓 Can I share my login?
All purchases of The Ordinary Good content, including a la carte offerings and Brand DNA memberships, are meant to only be viewed by the purchaser and cannot be shared with others. Sharing of login credentials is strictly prohibited and we monitor IP addresses, login history & location, and profile history for suspected breaches of this policy.