Week 01

Brand Audit

[ BRAND SOUL SEARCHING ]

STEP 1: Pin 30+ images to Pinterest Ideation Board that represent your brand aesthetic
STEP 2: 1-Hr Brand Audit Call
STEP 3: Complete Brand Foundation section of the Brand Guide by EOW

Week 02

Your Story

STEP 1: Refinement via Google Slide Deck Comments
Sondr Studio Feedback – We provide suggestions/feedback for refinement via comments on the Brand Guide Workbook. Client Edits – You take or leave suggestions to refine your Brand Guide.
STEP 2: Brand Foundation Call – 2 Hours
STEP 3: We review the following:

BRAND STORY
Mission, Current Brand Perception, Desired Perception, Brand Keywords, Core Values

DIFFERENTIATION
Marketing Mix, Competitors, Differentiation, Unique Value Proposition, Target Audience, Demographics, Psychographics, Consumption Habits, Target Personas

STEP 4: [ CLIENT HOMEWORK ] Client Edits – Implement any final edits from the call 2) Complete Brand Communication section of the Brand Guide

SONDR DELIVERABLE: Writes about pages (up to 2) x homepage copy (3 Rounds of Revisions)

Week 03

Brand Communication

STEP 1: Refinement via Google Slide Deck Comments
Sondr Studio Feedback – We provide suggestions/feedback for refinement via comments on the Brand Guide Workbook. Client Edits – You take or leave suggestions to refine your Brand Guide.
STEP 2: Brand Communication Call – 2 Hours
STEP 3: We review the following:

BRAND MESSAGING
Tagline, Brand Persona, Elevator Pitch, Brand Voice Guidelines

VISUAL IDENTITY
Digital Moodboard, Color Theory, Typography, Logo, Imagery, Space & Signage, Digital Look Overview, Digital Imagery + Web Specific Elements, Social Look Overview, Social Imagery, Social Voice

STEP 4: [ CLIENT HOMEWORK ] 1) Client Edits – Implement any final edits from the call 2) Complete Photoshoot section of the Brand Guide

SONDR DELIVERABLE: Make any edits to site copy (3 Rounds of Revisions)

Week 04

Creative Direction

STEP 1: Refinement via Google Slide Deck Comments
Sondr Studio Feedback – We provide suggestions/feedback for refinement via comments on the Brand Guide Workbook. Client Edits – You take or leave suggestions to refine your Brand Guide.
STEP 2: Photoshoot Call – 2 Hours
STEP 3: We review the following:

PHOTOSHOOT x REVIEW
Photoshoot, Photographer style guidelines, Model, Hair & Makeup, Location, Colors + Filters, Lighting, Photoshoot Story Product x Lifestyle Shoot Guidelines = Create General Shot List for: Emotion x Vibe, Angles, Poses, Styling Ideation
**Review any remaining questions on the Brand Guide.**

Week 05

Digital Execution

STEP 1: Digital Execution Call – 2 Hours to review site preferences, platforms, brief wireframe discussion and implementation of assets from weeks 1-4.
STEP 2: We create your new site.
STEP 3: 3 Rounds of Revisions.
**Revisions after 3 rounds charged at an hourly fee**

Week 06

Photoshoot

We are on-site with you to creative direct your photoshoot. After we receive imagery, we’ll plug it into the site and social. We can help you find a photographer (and models if-needed) but you will be paying them directly.