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Makes her go mmmm...

Tasteful (and tasty) recipes for the artistic food enthusiast.

Our Role

Creative Direction / Identity Design / Branding / Production / Food Styling / Website Design / UX Design / Photography: Sondr Studio

Makes her go mmmm...

Tasteful (and tasty) recipes for the artistic food enthusiast.

Our Role

Creative Direction / Identity Design / Branding / Production / Food Styling / Website Design / UX Design / Photography: Sondr Studio

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Logo (Light)

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Logo (Dark)

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Logo (Light)

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Logo (Dark)

Challenge

Create a site that feels approachable yet elevated to target home-chefs looking to create tasty, tasteful food. Seamlessly blend the worlds of cooking, art, and poetry in a way that feels effortless and intuitive.

Approach

All recipes were written, styled, and photographed to convey an artful, editorial feel while remaining simple enough to be accessible to the everyday chef. To merge the worlds of art, poetry, and food, we created a gallery-style feed of inspiration on the site that can be filtered by interest or viewed all together. We maintained consistency across art forms through color pallette, lighting, and abstract use of lines.

Challenge

Create a site that feels approachable yet elevated to target home-chefs looking to create tasty, tasteful food. Seamlessly blend the worlds of cooking, art, and poetry in a way that feels effortless and intuitive.

Approach

All recipes were written, styled, and photographed to convey an artful, editorial feel while remaining simple enough to be accessible to the everyday chef. To merge the worlds of art, poetry, and food, we created a gallery-style feed of inspiration on the site that can be filtered by interest or viewed all together. We maintained consistency across art forms through color pallette, lighting, and abstract use of lines.

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