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Every day starts with YSTRday

YSTR Clothing, abbreviation for the word 'yesterday', is an e-commerce exclusive label that honors the process of creation and slow fashion. The label creates contemporary clothing inspired by classic vintage silhouettes, & is tailored for the modern woman. YSTR adopts a cut-to-order model in order to combat fashion waste and promote ethically made fashion.

Our Role

Creative Direction / Identity Design / Apparel Design / Branding / Marketing Strategy / Copywriting / Production / Styling / Website Design / UX Design / Photography: Maria Aus & Stefanie Vinsel / Videography: Adrian Rhetoric

Every day starts with YSTRday

YSTR Clothing, abbreviation for the word 'yesterday', is an e-commerce exclusive label that honors the process of creation and slow fashion. The label creates contemporary clothing inspired by classic vintage silhouettes, & is tailored for the modern woman. YSTR adopts a cut-to-order model in order to combat fashion waste and promote ethically made fashion.

Our Role

Creative Direction / Identity Design / Apparel Design / Branding / Marketing Strategy / Copywriting / Production / Styling / Website Design / UX Design / Photography: Maria Aus & Stefanie Vinsel / Videography: Adrian Rhetoric

Challenge

To scale YSTR’s unique, cut-to-order model, the brand launched a subscription service offering customers a monthly, ethically made outfit. The challenge was to design a seamless, engaging experience for clients to shop each month’s new designs.

Approach

To draw clients into the inspiration behind each month’s capsule collection, we created fresh editorial content every month. We shot on film and wrote content that spoke to both the brand’s vintage roots and modern-day musings. On the technical side, we built a client web-portal and easy-to-shop newsletters that allowed clients to shop each month’s pieces with ease.

Challenge

To scale YSTR’s unique, cut-to-order model, the brand launched a subscription service offering customers a monthly, ethically made outfit. The challenge was to design a seamless, engaging experience for clients to shop each month’s new designs.

Approach

To draw clients into the inspiration behind each month’s capsule collection, we created fresh editorial content every month. We shot on film and wrote content that spoke to both the brand’s vintage roots and modern-day musings. On the technical side, we built a client web-portal and easy-to-shop newsletters that allowed clients to shop each month’s pieces with ease.

yella-site2
yella-site2

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