Our mission is to help elevate brands & creatives making good the new ordinary
Hey there! It’s Veronica & Tiff, co-founders of The Ordinary Good and we wanted to share a bit of our story with you.
CHAPTER 01: HOW WE STARTED THE ORDINARY GOOD
Our paths first crossed while working at a sustainable fashion startup – Veronica leading creative direction and Tiff overseeing marketing. Together, we had experience wearing all hats at fast-growing businesses as well as bootstrapping an artisan e-comm brand from scratch. So, in 2017 we founded The Ordinary Good with a vision to help elevate more incredible brands make our world better. Over the years, we've assisted brands in scaling everywhere from 6 to 8 figures and collaborated with remarkable teams dedicated to making a positive impact, spanning from social enterprises to pioneers in sustainability.
CHAPTER 02: WHY WE LAUNCHED BRAND DNA
As our journey unfolded, we connected with incredibly talented freelancers and small agencies looking to take their lifestyle businesses to the next level. This led to us coaching fellow creatives in building their brand-building skillsets and expanding their businesses. The result? Our Brand DNA membership was born, where our goal is to pass on all the knowledge, support and resources we wish we had when starting our agency 7+ years ago.
Curious to discover how we can elevate your journey? Reach out to us at hello@theordinarygood.com and we’ll be in touch shortly.
MEET THE CO-FOUNDERS
We’re two multi-hyphenates with 10+ years of experience building and growing mission-led e-comm brands, everywhere from 6 to 8 figures. Here’s what both of us manage.
ask us anything: book a call →
say hi: hello@theordinarygood.com
office hours: mon - fri | 9am - 5pm
Veronica Ko
Multi-hyphenate roles:
co-founder / creative director / Brand designer / graphic designer / WEBSITE DESIGNER / ARTIST / CREATIVE COACH
Role
I oversee visual brand identity, art direction and manage all creative from graphic design to website buildouts at The Ordinary Good.
Secret Sauce
I’ve filled many hats in past roles. From that, I’ve gained a wealth of skills as a multi-disciplinary designer and am equipped with knowledge to support you in brand building from A to Z. My previous background in apparel design helps integrate the expertise of product design nuances and manufacturing processes into our studio’s projects. I’m really passionate about what I do. As an empath, I put a lot of thought and care into my work (every project deserves an A++ experience!). Though creative is what feels most natural to me, I never sacrifice substance and believe in a happy balance of style vs. function.
Work Highlights
Served multi-hyphenate roles as creative director and head designer for sustainable womenswear brands, leading both brand initiatives as well as apparel design
Background in apparel design and apparel graphic design with vast knowledge in product design & manufacturing
Extensive experience in photoshoot art direction and production, as well as top level proficiency in photo retouching
Oversee digital marketing creative including email, SMS, ads, website design as well as technical site buildouts with knowledge in HTML/CSS
Values
Transparency & Authenticity: It’s everything! It’s the essence of my work ethic – from the way I collaborate with partners, work with clients, to how I support you in messaging & storytelling. What always feels right is realness and relevancy.
Honoring Your Uniqueness (and have a good time doing it!): I hear you and love hearing about what you do and where you came from. Bringing out your why and your unique story or journey is what I do best.
Easy-Going Yet Premium Experience: I put heart into my work and it’s important for me to build positive rapport with anyone I’m collaborating with. My goal is to offer an experience that reminds us all that what we’re crafting is not only purposeful, but enjoyable.
Tiffany Wong
Multi-hyphenate roles:
CO-FOUNDER / CHIEF MARKETING OFFICER / BRAND STRATEGIST / COPYWRITER / EMAIL & SMS MARKETER / PAID AD MANAGER / CREATIVE COACH
Role
I oversee all marketing accounts, brand strategy, and messaging direction at The Ordinary Good.
Secret Sauce
I’ve crafted high level integrated marketing plans and managed teams in-house at brands as well as bootstrapped my own brand and run almost every job there was. Working in e-comm marketing for over 10 years, I’ve tried it all, and I know what brand and marketing initiatives have the highest likelihood to really move the needle and help mission-led ecommerce brands to sustainably grow.
Work Highlights
Served as fractional marketing director, scaling a premium artisan goods brand from 6 to 8 figures in 3 years
Bootstrapped an accessible luxury leather goods brand made in Spain from the ground up – wore every hat
Manage all paid media at The Ordinary Good with an avg. Meta ROAS of 2-3.5 and Google ROAS of 4-5
Oversee all email & sms marketing, with these channels making up an avg. of 30% of online revenue for clients
Values
No BS: I’ve run a small brand and run marketing in-house. Hiring an agency is stressful and it can be hard to know who has your best interests in mind. My goal is to be 100% transparent with clients: helping them to evaluate their options and share my honest opinions on what expectations/KPIs we would be aiming for. No fluff. My goal is to set up healthy, longterm partnerships with clients built on trust and transparency.
Do Good: My background is in social entrepreneurship and I’m passionate about supporting brands making our world better. It’s so exciting to be able to work with such incredible brands shifting our culture for good through their businesses.
Deliver: There are so many unknowns in scaling an e-commerce brand. Knowing if your agency partner will deliver quality work on time, shouldn’t be one of them. As a small studio with 90% of our work done in-house, I’m happy to say that we get A++ ratings on hitting deadlines and consistently delivering high quality work.
Veronica Ko
Multi-hyphenate roles:
co-founder / creative director / Brand designer / graphic designer / SHOPIFY DESIGNER / ARTIST / CREATIVE COACH
Role
I oversee visual identity, everything design and creative direction, as well as website buildouts at The Ordinary Good.
Secret Sauce
I’ve filled many hats in past roles. From that, I’ve gained a wealth of skills as a multi-disciplinary designer and am equipped with knowledge to support you in brand building from A to Z. My previous background in apparel design helps integrate the expertise of product design nuances and manufacturing processes into our studio’s projects. I’m really passionate about what I do. As an empath, I put a lot of thought and care into my work (every project deserves an A++ experience!). Creativity is my driving force and is always what’s naturally on my mind. And though I’m a creative first and foremost, I never sacrifice substance and functionality.
Work Highlights
Served multi-hyphenate roles as creative director and head designer for sustainable womenswear brands, leading both brand initiatives as well as apparel design
Background in apparel design and apparel graphic design with vast knowledge in product design & manufacturing
Extensive experience in photoshoot art direction and production, as well as top level proficiency in photo retouching
Oversee digital marketing creative including email, SMS, ads, website design as well as technical site buildouts with knowledge in HTML and CSS
Values
Transparency & Authenticity: It’s everything! It’s the essence of what I do – the way I collaborate with partners, the way I work clients, the way I help message & storytell. What always feels right is realness and relevancy.
Honoring each brand or individual’s uniqueness and story (and have a good time doing it!). I hear you and love hearing about what you do and where you came from.
Easy-Going & Premium Experience: It’s important to put heart into my work, build a comfortable rapport with who I’m collaborating with, and offer an experience that reminds us all that what we’re crafting is not only purposeful, but enjoyable.
Tiffany Wong
Multi-hyphenate roles:
CO-FOUNDER / CHIEF MARKETING OFFICER / BRAND STRATEGIST / COPYWRITER / EMAIL & SMS MARKETER / PAID AD MANAGER / CREATIVE COACH
Role
I oversee all marketing accounts, brand strategy, and messaging direction at The Ordinary Good.
Secret Sauce
I’ve crafted high level integrated marketing plans and managed teams in-house at brands as well as bootstrapped my own brand and run almost every job there was. Working in e-comm marketing for over 10 years, I’ve tried it all, and I know what brand and marketing initiatives have the highest likelihood to really move the needle and help mission-led ecommerce brands to sustainably grow.
Work Highlights
Served as fractional marketing director, scaling a premium artisan goods brand from 6 to 8 figures in 3 years
Bootstrapped an accessible luxury leather goods brand made in Spain from the ground up – wore every hat
Manage all paid media at The Ordinary Good with an avg. Meta ROAS of 2-3.5 and Google ROAS of 4-5
Oversee all email & sms marketing, with these channels making up an avg. of 30% of online revenue for clients
Values
No BS: I’ve run a small brand and run marketing in-house. Hiring an agency is stressful and it can be hard to know who has your best interests in mind. My goal is to be 100% transparent with clients: helping them to evaluate their options and share my honest opinions on what expectations/KPIs we would be aiming for. No fluff. My goal is to set up healthy, longterm partnerships with clients built on trust and transparency.
Do Good: My background is in social entrepreneurship and I’m passionate about supporting brands making our world better. It’s so exciting to be able to work with such incredible brands shifting our culture for good through their businesses.
Deliver: There are so many unknowns in scaling an e-commerce brand. Knowing if your agency partner will deliver quality work on time, shouldn’t be one of them. As a small studio with 90% of our work done in-house, I’m happy to say that we get A++ ratings on hitting deadlines and consistently delivering high quality work.
brands we’ve worked with:
ATTENTIVE PARTNER
•
SHOPIFY PLUS
•
WORDPRESS
•
SQUARESPACE
•
YOTPO
•
MAILCHIMP
•
KLAVIYO PARTNER
ATTENTIVE PARTNER • SHOPIFY PLUS • WORDPRESS • SQUARESPACE • YOTPO • MAILCHIMP • KLAVIYO PARTNER
YOUR ONE-STOP-SHOP TO BUILD & GROW YOUR E-COMM BRAND
Wishing you had an agency partner that intimately knows the unique world of running a mission-led e-comm brand? Well, you’re in the right spot! We’ve built and grown sustainable and social impact brands everywhere from 6-8 figures over the past 7+ years running our boutique agency. The result? Our curated range of creative and marketing services are specialized to help brands like you make the world a better place.
EVERYTHING WE WISH WE HAD WHEN WE STARTED OUR AGENCY 7+ YEARS AGO
From freelancing to running your own boutique agency, building an independent creative biz can feel overwhelming. We created an ecosystem of resources to pass on our branding x agency building expertise to help you avoid our pitfalls and level up from our wins. Ultimately, the goal is to help more creatives build thriving lifestyle businesses they love.