How Brand DNA helps you build your boutique agency
How Brand DNA helps you build your boutique agency
💻
#1 – GET YOUR BRANDING SKILLS
Our 5 Essential Branding Courses help you elevate your work & raise your rates with branding expertise
📁
#2 – GET NEW RESOURCES EACH MONTH
Based on member requests, we’re creating monthly resources, from templates to video tutorials.
👋
#3 – GET 1:1 COACHING WITH OUR FOUNDERS
Your business is entirely unique. Work directly with Veronica & Tiff to position & grow your agency
💻
#1 – GET YOUR BRANDING SKILLS
Our 5 Essential Branding Courses help you elevate your work & raise your rates with branding expertise
📁
#2 – GET NEW RESOURCES EACH MONTH
Based on member requests, we’re creating monthly resources, from templates to video tutorials.
👋
#3 – GET 1:1 COACHING WITH OUR FOUNDERS
Your business is entirely unique. Work directly with Veronica & Tiff to position & grow your agency
"The value it's going to create for your clients is insane"
★★★★★
"If you are on the fence about investing in Brand DNA, get off that fence ASAP! These girls have distilled the best of brand strategy. I'm a brand and web designer myself, I've been doing my own process that I've cobbled together from other courses from the years. And they worked – they were working – BUT the way The Ordinary Good has laid it out is not only so helpful for my mind, but also helpful to facilitate communication with a client about why this stuff is so important. As someone running my own creative studio, I do well financially, but I would like more time back to myself. It's so practical, saves me so much time and energy, and I'm so grateful for this course in my own branding process for clients. Get off the fence, because the freedom it's going to give you with your time back is insane and the value it's going to create for your clients is incredible."
– Lucy Ross, Website & Brand Designer, Founder of Hello Lucy Design
★★★★★
"THE VALUE IT'S GOING TO CREATE FOR YOUR CLIENTS IS INSANE"
"If you are on the fence about investing in Brand DNA, get off that fence ASAP! These girls have distilled the best of brand strategy. I'm a brand and web designer myself, I've been doing my own process that I've cobbled together from other courses from the years. And they worked – they were working – BUT the way The Ordinary Good has laid it out is not only so helpful for my mind, but also helpful to facilitate communication with a client about why this stuff is so important. As someone running my own creative studio, I do well financially, but I would like more time back to myself. It's so practical, saves me so much time and energy, and I'm so grateful for this course in my own branding process for clients. Get off the fence, because the freedom it's going to give you with your time back is insane and the value it's going to create for your clients is incredible."
– Lucy Ross, Website & Brand Designer, Founder of Hello Lucy Design
WHO IS BRAND DNA MEMBERSHIP FOR?
Talented creatives, ready to develop their branding expertise to build the businesses and lives of their dreams.
GRAPHIC DESIGNERS
BOUTIQUE AGENCIES
CONSULTANTS
MARKETERS
ART DIRECTORS
UX DESIGNERS
PHOTOGRAPHERS
COACHES
WEB DESIGNERS
STYLISTS
PRODUCT DESIGNERS
AGENCY OWNERS
CONTENT CREATORS
BRAND STRATEGISTS
ILLUSTRATORS + MORE...
WHO IS BRAND DNA MEMBERSHIP FOR?
Talented creatives, ready to develop their branding expertise to build the businesses and lives of their dreams.
GRAPHIC DESIGNERS
CONTENT CREATORS
MARKETERS
WEB DESIGNERS
BRAND STRATEGISTS
ART DIRECTORS
STYLISTS
UX DESIGNERS
PRODUCT DESIGNERS
COACHES
CONSULTANTS
AGENCY OWNERS
PHOTOGRAPHERS
BOUTIQUE AGENCIES
ILLUSTRATORS & MORE...
We made Brand DNA to help creatives use branding expertise to elevate their work, build their biz & break 6 figure ceilings.
Hey there! It’s Veronica & Tiff, founders of The Ordinary Good. And we started our branding journey in 2017 with the lofty goal to make 6+ figures, work part-time hours from anywhere, and only partner with mission-led brands we loved – all with just a team of two.
Now, trust us when we say the first year we did NOT hit any of those goals, besides working with amazing clients…But fast-forward 6 years to today and we’re living out that OG vision for our agency:
✓ Hitting 6+ Figures
✓ Working less than 24hrs/wk
✓ Working virtually while traveling the world
✓ Only partnering with mission-led brands we love
Great – but how did you do it? To be frank, we did it the hard way – pure trial and error until we created a branding agency formula that worked. The good news? You don’t have to! In Brand DNA membership, we give you access to 1:1 Slack coaching with us + all our signature branding resources to share everything we wish we knew while starting and scaling our agency 6 years ago.
Curious to learn more? Scroll down!
We made Brand DNA to help creatives use branding expertise to elevate their work, build their biz & break 6 figure ceilings.
Hey there! It’s Veronica & Tiff, founders of The Ordinary Good. And we started our branding journey in 2017 with the lofty goal to make 6+ figures, work part-time hours from anywhere, and only partner with mission-led brands we loved – all with just a team of two.
Now, trust us when we say the first year we did NOT hit any of those goals, besides working with amazing clients…But fast-forward 6 years to today and we’re living out that OG vision for our agency:
✓ Hitting 6+ Figures
✓ Working less than 24hrs/wk
✓ Working virtually while traveling the world
✓ Only partnering with mission-led brands we love
Great – but how did you do it? To be frank, we did it the hard way – pure trial and error until we created a branding agency formula that worked. The good news? You don’t have to! In Brand DNA membership, we give you access to 1:1 Slack coaching with us + all our signature branding resources to share everything we wish we knew while starting and scaling our agency 6 years ago.
Curious to learn more? Scroll down!
Imagine $10k+ Months and...
✓ Working flexible, part-time hours from ANYWHERE in the world
This summer 2023, we worked remotely traveling all over the world from Hong Kong, Italy, Japan, Paris, Hawaii – all because we focused on building a business model with flexibility & freedom as the #1 priority. On average, we work a little less than an avg. 3-day work week which means more time with our partners, our pups, and pursuing our other passion projects.
✓ Being your own boss and working for profits rather than wages
We’ll be honest, scaling a creative studio comes with more responsibility than working a 9-5. If something goes wrong, you’re the boss and have to find the fix. BUT it also means that all the profits go directly to you, and that as you fine-tune your processes, you can scale down your hours to what feels right for you.
✓ Saying NO to discounted work, misaligned clients & endless revisions
Getting picky and only partnering with your DREAM clients: when we started our studio and wrote down our ideal clients and trust us, there was a long list. When you get clear on your process, elevate your work and differentiate, you can command higher rates, land better clients, and execute smoother project timelines!
Imagine $10k+ Months and...
✓ Working flexible, part-time hours from ANYWHERE in the world
This summer 2023, we worked remotely traveling all over the world from Hong Kong, Italy, Japan, Paris, Hawaii, Mexico City– all because we focused on building a business model with flexibility & freedom as the #1 priority. On average, we work a little less than an avg. 3-day work week which means more time with our partners, our pups, and pursuing our other passion projects.
✓ Being your own boss and working for profits rather than wages
We’ll be honest, scaling a creative studio comes with more responsibility than working a 9-5. If something goes wrong, you’re the boss and have to find the fix. BUT it also means that all the profits go directly to you, and that as you fine-tune your processes, you can scale down your hours to what feels right for you.
✓ Saying NO to discounted work, misaligned clients & endless revisions
Getting picky and only partnering with your DREAM clients: when we started our studio and wrote down our ideal clients and trust us, there was a long list. When you get clear on your process, elevate your work and differentiate, you can command higher rates, land better clients, and execute smoother project timelines!
A $750/MONTH VALUE
+ 1:1 Coaching Via Slack
Get 1:1 coaching directly with Veronica and Tiff to help you utilize Brand DNA to sharpen your branding expertise and build your agency.
- Private Slack Chanel: Ask any branding, brand marketing or agency building question and we aim to respond within 24hrs Monday-Friday
- Book 1:1 sessions at 50% Off: Hourly consultation rates start at $300/hr.
A $750/MONTH VALUE
+ 1:1 Coaching Via Slack
Get 1:1 coaching directly with Veronica and Tiff to help you utilize Brand DNA to sharpen your branding expertise and build your agency.
- Private Slack Chanel: Ask any branding, brand marketing or agency building question and we aim to respond within 24hrs Monday-Friday
- Book 1:1 sessions at 50% Off: Hourly consultation rates start at $300/hr.
INTRODUCING BRAND DNA MEMBERSHIP
Featuring Our 5 Essential Branding Kits
These 5 kits hold the secret sauce to executing elevated branding with ease, every time. PS – it’s the exact $10k+ signature branding program we use with all our agency clients.
INTRODUCING BRAND DNA MEMBERSHIP
Featuring Our 5 Essential Branding Kits
These 5 kits hold the secret sauce to executing elevated branding with ease, every time. PS – it’s the exact $10k+ signature branding program we use with all our agency clients.
TAKE A SNEAK PEEK...
01 | The Brand Purpose Kit
PREVIEW A MODULE +
KIT RESULTS:
Cast a strong, compelling and mission-led brand vision that makes our world better.
Kit Content:
Problem & Solution
+ Nail down exactly what key tangible and emotional problems your business solves for your customers
Mission
+ Articulate why your business exists in a way that’s clear, compelling and concise
Story
+ Write a brand story that resonates with and moves your audience to action
Values
+ Define the values your business stands for and how they’ll shape your brand
01 | The Brand Purpose Kit
PREVIEW A MODULE +
KIT RESULTS:
Cast a strong, compelling and mission-led brand vision that makes our world better.
Kit Content:
Problem & Solution
+ Nail down exactly what key tangible and emotional problems your business solves for your customers
Mission
+ Articulate why your business exists in a way that’s clear, compelling and concise
Story
+ Write a brand story that resonates with and moves your audience to action
Values
+ Define the values your business stands for and how they’ll shape your brand
02 | The Brand Positioning Kit
PREVIEW A MODULE +
KIT RESULTS:
Clarify your position in the market, stand out from the pack and connect with your target audience.
Kit Content:
Marketing Mix
+ Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience
Competitive Landscape
+ Define who your primary and secondary competitor are and how you’ll set your brand apart
Target Audience
+ Define the demographics, psychographics & consumption habits of your ideal customers in order to build a brand that hits home with them
Audience Personas
+ Paint a clear, differentiated picture of each segment of your target audience by developing audience personas
02 | The Brand Positioning Kit
PREVIEW A MODULE +
KIT RESULTS:
Clarify your position in the market, stand out from the pack and connect with your target audience.
Kit Content:
Marketing Mix
+ Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience
Competitive Landscape
+ Define who your primary and secondary competitor are and how you’ll set your brand apart
Target Audience
+ Define the demographics, psychographics & consumption habits of your ideal customers in order to build a brand that hits home with them
Audience Personas
+ Paint a clear, differentiated picture of each segment of your target audience by developing audience personas
MEMBER
HIGHLIGHT
"I feel 100 times more confident in my brand having done the work. Definitely recommend Brand DNA!"
– Suzanne B.
03 | The Brand Messaging Kit
PREVIEW A MODULE +
KIT RESULTS:
Craft a crystal clear brand voice and messaging guidelines that speak directly to your target audience.
Kit Content:
Tagline
+ Create a unique tagline positioned to resonate with your audience
Elevator Pitch
+ Distill your brand’s offering into a clear 30 second pitch and test it to strengthen the impact of your brand storytelling
Messaging Pillars
+ Create the messaging pillars you’ll use to provide unique value to your audience and deliver consistent and clear content
Communications Guidelines
+ Write clear guidelines for all communication to make sure your brand speaks with a cohesive voice wherever your audience encounters you
03 | The Brand Messaging Kit
PREVIEW A MODULE +
KIT RESULTS:
Craft a crystal clear brand voice and messaging guidelines that speak directly to your target audience.
Kit Content:
Tagline
+ Create a unique tagline positioned to resonate with your audience
Elevator Pitch
+ Distill your brand’s offering into a clear 30 second pitch and test it to strengthen the impact of your brand storytelling
Messaging Pillars
+ Create the messaging pillars you’ll use to provide unique value to your audience and deliver consistent and clear content
Communications Guidelines
+ Write clear guidelines for all communication to make sure your brand speaks with a cohesive voice wherever your audience encounters you
04 | Visual Brand Identity Kit
PREVIEW A MODULE +
KIT RESULTS:
Develop everything you need to set the course for your brand’s visual identity, from a striking color story to the perfect fonts.
Kit Content:
Moodboard
+ Develop a mood board that will serve as your north start for all your creative direction
Color Story
+ Use the art and science of color theory to strategically develop your brand’s color story
Typography
+ Use our exercises and resources to pick the perfect fonts to reflect your brand’s unique identity
Logo
+ Develop a unique vision for your logo and either create your own logo or learn the resources you need to hire a designer to create your logo without breaking the bank
04 | Visual Brand Identity Kit
PREVIEW A MODULE +
KIT RESULTS:
Develop everything you need to set the course for your brand’s visual identity, from a striking color story to the perfect fonts.
Kit Content:
Moodboard
+ Develop a mood board that will serve as your north start for all your creative direction
Color Story
+ Use the art and science of color theory to strategically develop your brand’s color story
Typography
+ Use our exercises and resources to pick the perfect fonts to reflect your brand’s unique identity
Logo
+ Develop a unique vision for your logo and either create your own logo or learn the resources you need to hire a designer to create your logo without breaking the bank
05 | The Image Guidelines Kit
PREVIEW A MODULE +
KIT RESULTS:
Keep your imagery unified through managing all the little things, from lighting to imagery aesthetic.
Kit Content:
Image Adjectives
+ Choose the key adjectives you want all your brand imagery to reflect
Image Guidelines
+ Create clear, actionable guidelines that make sure your imagery is always on-brand
Image Color
+ Solidify your brand’s photo editing style to make sure imagery always looks cohesive
Muses & Models
+ Select brand muses to serve as lasting inspiration for your brand and begin selecting the faces you would like to represent your brand
Social Media Look
+ Put your brand image guidelines to the test and create your brand’s social media look to serve as the creative north star for the rest of your brand marketing
05 | The Image Guidelines Kit
PREVIEW A MODULE +
KIT RESULTS:
Keep your imagery unified through managing all the little things, from lighting to imagery aesthetic.
Kit Content:
Image Adjectives
+ Choose the key adjectives you want all your brand imagery to reflect
Image Guidelines
+ Create clear, actionable guidelines that make sure your imagery is always on-brand
Image Color
+ Solidify your brand’s photo editing style to make sure imagery always looks cohesive
Muses & Models
+ Select brand muses to serve as lasting inspiration for your brand and begin selecting the faces you would like to represent your brand
Social Media Look
+ Put your brand image guidelines to the test and create your brand’s social media look to serve as the creative north star for the rest of your brand marketing
"I feel 100 times more confident in my brand having done the work. Definitely recommend Brand DNA!"
– Suzanne B.
But Wait, There’s More…
SEE EVERYTHING INCLUDED IN BRAND DNA
Value of $9,000+ if purchased a la carte
But Wait, There’s More…
SEE EVERYTHING INCLUDED IN BRAND DNA
Value of $9,000+ if purchased a la carte
$1,075 when purchased a la carte
5 Essential
Brand DNA Kits
Insider access to our signature resources for executing $10k+ branding projects with ease.
- 21 Bite-sized branding lessons
- 21 Brand DNA workshop activities
- 21 Bonus branding resources
- 21 Real-life client branding examples
A $2,500+ value
+ Free Access To Our Insider
RESOURCES
Get all access to our template shop and resource libraries. A sneak peak here of Google Slides, PDF & Canva templates for crafting guidelines for the following and more:
- Mission Statement
- Brand Story
- Messaging Pillars
- Moodboard
- Image Guidelines
- New content rolling out on a monthly basis based on member requests!
$4,500 WHEN PURCHASED A LA CARTE
+ 1:1 Slack
COACHING
Get 1:1 coaching directly with Veronica and Tiff to help you utilize Brand DNA to sharpen your branding expertise and build your agency.
- Private Slack Chanel: Ask any branding, brand marketing or agency building question and we aim to respond within 24hrs Monday-Friday
- Book 1:1 sessions at 50% Off: Hourly consultation rates start at $300/hr.
$1,075 when purchased a la carte
5 Essential
Brand DNA Kits
Insider access to our signature resources for executing $10k+ branding projects with ease.
- 21 Bite-sized branding lessons
- 21 Brand DNA workshop activities
- 21 Bonus branding resources
- 21 Real-life client branding examples
A $2,500+ value
+ Free Access To Our Insider
resources
Get all access to our template shop and resource libraries. A sneak peak here of Google Slides, PDF & Canva templates for crafting guidelines for the following and more:
- Mission Statement
- Brand Story
- Messaging Pillars
- Moodboard
- Image Guidelines
- New content rolling out on a monthly basis based on member requests!
$4,500 WHEN PURCHASED A LA CARTE
+ 1:1 Slack
COACHING
Get 1:1 coaching directly with Veronica and Tiff to help you utilize Brand DNA to sharpen your branding expertise and build your agency.
- Private Slack Chanel: Ask any branding, brand marketing or agency building question and we aim to respond within 24hrs Monday-Friday
- Book 1:1 sessions at 50% Off: Hourly consultation rates start at $300/hr.
"Brand DNA was everything I needed to bring my brand vision to life!"
– Yvonne G.
MEMBER
HIGHLIGHT
"Brand DNA was everything I needed to bring my brand vision to life!"
– Yvonne G.
Become a Brand DNA member
YOUR ONE STOP BRANDING SHOP
6 MONTH MEMBERSHIP
Monthly Payment Plan
$117/mo
✓ 5 Essential Branding Kits ($1,075 a la carte)
✓ Private Coaching via Slack ($4.5k a la carte)
✓ Studio Templates & Resources ($2.5k a la carte)
✓ Access to New Content Each Month ($1k+ a la carte)
*Plan Perk: With our monthly payment plan, cancel anytime in the first 30 days and only pay for the first month. We want to make sure you love Brand DNA.
6 MONTH MEMBERSHIP
One Time Payment
$497
Save $205 by paying in full
✓ 5 Essential Branding Kits ($1,075 a la carte)
✓ Private Coaching via Slack ($4.5k a la carte)
✓ Studio Templates & Resources ($2.5k a la carte)
✓ Access to New Content Each Month ($1k+ a la carte)
Become a Brand DNA member
YOUR ONE STOP BRANDING SHOP
6 MONTH MEMBERSHIP
Monthly Payment Plan
$117/mo
✓ 5 Essential Branding Kits ($1,075 a la carte)
✓ Private Coaching via Slack ($4.5k a la carte)
✓ Studio Templates & Resources ($2.5k a la carte)
✓ Access to New Content Each Month ($1k+ a la carte)
*Plan Perk: With our monthly payment plan, cancel anytime in the first 30 days and only pay for the first month. We want to make sure you love Brand DNA.
6 MONTH MEMBERSHIP
One Time Payment
$497
Save $205 by paying in full
✓ 5 Essential Branding Kits ($1,075 a la carte)
✓ Private Coaching via Slack ($4.5k a la carte)
✓ Studio Templates & Resources ($2.5k a la carte)
✓ Access to New Content Each Month ($1k+ a la carte)
Your Coaches
Veronica
founder & creative director
Visual Storytelling, Concept Building, Design
Tiffany
founder & brand director
Brand Messaging, Integrated Marketing, Brand Voice
Your Coaches
Veronica
founder & creative director
Visual Storytelling, Concept Building, Design
Tiffany
founder & brand director
Brand Messaging, Integrated Marketing, Brand Voice
READY-TO-CUSTOMIZE TEMPLATES
Become a member and get to choose from our archive of beautifully designed studio templates – all ready to go for you to start customizing.
READY-TO-CUSTOMIZE TEMPLATES
Become a member and get to choose from our archive of beautifully designed studio templates – all ready to go for you to start customizing.
BURKE | Brand Guidelines Template
AIRE | Brand Guidelines Template
SIGNATURE | Brand Guidelines Template
NEUE | Brand Guidelines Template
BURKE | Image Guidelines
NEUE | Brand Purpose Template
SIGNATURE | Visual Brand Identity Template
AIRE | Visual Brand Identity Template
SIGNATURE | Brand Messaging Template
AIRE | Brand Purpose Template
NEUE | Visual Brand Identity Template
NEUE | Image Guidelines Template
SIGNATURE | Brand Purpose Template
BURKE | Brand Positioning Template
10 Pre-Made Color Palettes
10 Pre-Made Free Font Pairings
WORKSHOP | Branding Proposal Writing
See what members are saying…
See what members are saying…
– Lucy R., Website & Brand Designer
– Suzanne B., Founder & CEO
– Linh K., Founder & CEO
– Yvonne G., Founder & CEO
FAQS
👏 Who is this course for?
Although anyone can take this course, we have curated the content to be most valuable to entrepreneurs and creatives actively working on launching, refining or repositioning brands.
🤝 Will you be able to help me if I have issues?
❌ Can I cancel anytime?
A Brand DNA member who chooses the 6 month payment plan method may cancel their membership within the first 72 hours of enrollment for a $65 cancellation fee. After 72 hours, the fee to cancel is the remaining cost of their membership agreement. All Pay in Full Brand DNA Memberships are final sale and there is no cancellation option. That said, our goal is to make sure everyone who joins the Brand DNA membership has an incredible experience. If you join feel like you didn’t get what you expected out of it, email us and we'll aim to work to find a solution you’ll be satisfied with.
📆 How long will I have access to Brand DNA materials?
All members will have 6 months of access to Brand DNA materials. While the program is 6 months, after we'll send you information on how you can stay on for longer.
💸 How often am I billed?
Our billing system is automated and we do not have the ability to freeze or skip payments or adjust the billing cycle for any of our members. Upon signup Brand DNA members who choose the 12 month payment plan method will be billed automatically every 30 days. Those who choose to the pay in full or lifetime access payment options will be billed once, immediately upon signup.
🔓 Can I share my login?
All purchases of The Ordinary Good content, including a la carte offerings and Brand DNA memberships, are meant to only be viewed by the purchaser and cannot be shared with others. Sharing of login credentials is strictly prohibited and we monitor IP addresses, login history & location, and profile history for suspected breaches of this policy.
❓Still have questions?
FAQS
👏 Who is this course for?
Although anyone can take this course, we have curated the content to be most valuable to entrepreneurs and creatives actively working on launching, refining or repositioning brands.
🤝 Will you be able to help me if I have issues?
❌ Can I cancel anytime?
A Brand DNA member who chooses the 6 month payment plan method may cancel their membership within the first 72 hours of enrollment for a $65 cancellation fee. After 72 hours, the fee to cancel is the remaining cost of their membership agreement. All Pay in Full Brand DNA Memberships are final sale and there is no cancellation option. That said, our goal is to make sure everyone who joins the Brand DNA membership has an incredible experience. If you join feel like you didn’t get what you expected out of it, email us and we'll aim to work to find a solution you’ll be satisfied with.
📆 How long will I have access to Brand DNA materials?
All members will have 6 months of access to Brand DNA materials. While the program is 6 months, after we'll send you information on how you can stay on for longer.
💸 How often am I billed?
Our billing system is automated and we do not have the ability to freeze or skip payments or adjust the billing cycle for any of our members. Upon signup Brand DNA members who choose the 12 month payment plan method will be billed automatically every 30 days. Those who choose to the pay in full or lifetime access payment options will be billed once, immediately upon signup.
🔓 Can I share my login?
All purchases of The Ordinary Good content, including a la carte offerings and Brand DNA memberships, are meant to only be viewed by the purchaser and cannot be shared with others. Sharing of login credentials is strictly prohibited and we monitor IP addresses, login history & location, and profile history for suspected breaches of this policy.