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3x Your Rates As A Brand Building Expert

After trying it all as a two-woman creative agency, we’re sharing our exact brand-building and business-building secrets that unlocked our ability to triple our rates and revenue – without just hustling harder.

★★★★★ (128 Reviews)

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3x Your Rates With Brand Building Expertise

On avg. members charge 3x more with Brand DNA

After 7+ years in the biz, our indie agency is sharing all our best brand-building and business-building secrets. Say goodbye to the guesswork and hello to a smoother path to running your six-figure creative agency!

★★★★★ (128 Reviews)

Sound Familiar?

If so, you’re not alone. Since 2017 our agency has partnered with incredible freelancers & creatives, and these are some of the most common questions and concerns they’ve shared with us.

THE SOLUTION

●

THE SOLUTION ●

Brand DNA is a membership that condenses 7+ years of our creative agency’s best learnings to equip you with the Brand Building Skills and Business Building Skills you need to elevate your work, attract your dream clients and comfortably hit six figures as a creative service provider.

YOU MIGHT RECOGNIZE OUR work:

AND a few of many BRANDS WE’VE workED WITH:

Ok, tell me more…

#1 – GET YOUR BRAND BUILDING SKILLS

Our 5 Essential Branding Kits teach you the proven brand architecture process our agency used to uplevel our work, expand our services and more than triple our rates.

#2 – GET YOUR BUSINESS BUILDING SKILLS
Our business-building workshops are designed to give you the confidence you need to run a six figure creative agency. Featuring video trainings, templates & resources on everything from contract writing to client management.

Veronica Ko

Co-Founder & Chief Creative Officer

Los Angeles 🌴

Tiffany Wong

Co-Founder & Chief Marketing Officer

San Francisco 🌁

WHY DID OUR AGENCY CREATE BRAND DNA?

Back in 2017, we started The Ordinary Good with a dreamy list for our agency:

✓ working exclusively with mission-led brands
✓ working remote, part-time hours with lots of travel
✓ making six figure salaries
✓ create compelling brands that make our world better
✓ having fun with our work – low stress, more joy

That's why we started The Ordinary Good in 2017. And fast forward to today and we’re proud to say we made it happen. The freedom, flexibility, fulfillment & fun is worth it all. But to be honest, it took us a lot of trial & error to make this happen and we could have definitely avoided a lot of the pitfalls if we had sought out help earlier. We started off with: No prior branding agency experience, No existing client roster, and No mentors...

Basically, we did it the hard way. Which is why we created Brand DNA to give other creatives like you access to everything we wish we knew/had when we were starting our agency – all to make your creativepreneur journey a little bit easier.

xx, Veronica & Tiff
Founders of The Ordinary Good

Veronica Ko

Co-Founder & Chief Creative Officer

Los Angeles 🌴

Tiffany Wong

Co-Founder & Chief Marketing Officer

San Francisco 🌁

WHY DID OUR AGENCY CREATE BRAND DNA?

Back in 2017, we started The Ordinary Good with a dreamy list for our agency:

✓ working exclusively with mission-led brands
✓ working remote, part-time hours with lots of travel
✓ making six figure salaries
✓ create compelling brands that make our world better
✓ having fun with our work – low stress, more joy

That's why we started The Ordinary Good in 2017. And fast forward to today and we’re proud to say we made it happen. The freedom, flexibility, fulfillment & fun is worth it all. But to be honest, it took us a lot of trial & error to make this happen and we could have definitely avoided a lot of the pitfalls if we had sought out help earlier. We started off with: No prior branding agency experience, No existing client roster, and No mentors...

Basically, we did it the hard way. Which is why we created Brand DNA to give other creatives like you access to everything we wish we knew/had when we were starting our agency – all to make your creativepreneur journey a little bit easier.

xx, Veronica & Tiff
Founders of The Ordinary Good

Exactly What’s Inside Brand DNA?

🍎  BITE SIZED LESSONS  ✏️  WORKSHOP ACTIVITIES

📒  BONUS RESOURCES  🧑‍🤝‍🧑  REAL CLIENT EXAMPLES

Exactly What’s Inside Brand DNA?

🍎  BITE SIZED LESSONS  ✏️  WORKSHOP ACTIVITIES

📒  BONUS RESOURCES  🧑‍🤝‍🧑  REAL CLIENT EXAMPLES

OUR 5 ESSENTIAL BRANDING KITS

Each kit teaches you an essential piece of our agency’s signature brand architecture process in short, bite sized lessons and includes brand guidelines templates, workshop activities, real client examples and insider resources – all to help you execute $10k+ branding projects with ease.
BRAND PURPOSE KIT

Kit Results: Cast a strong, compelling and mission-led brand vision that makes our world better.

PREVIEW A MODULE →
BRAND POSITIONING KIT

Kit Results: Clarify your position in the market, stand out from the pack and connect with your target audience.

PREVIEW A MODULE →
BRAND MESSAGING KIT

Kit Results: Craft a crystal clear brand voice and messaging guidelines that speak directly to your target audience.

PREVIEW A MODULE →
VISUAL BRAND IDENTITY KIT

Kit Results: Develop everything you need to set the course for your brand’s visual identity, from a striking color story to the perfect fonts.

PREVIEW A MODULE →
IMAGE GUIDELINES KIT

Kit Results: Keep your imagery unified through managing all the little things, from lighting to imagery aesthetic.

PREVIEW A MODULE →

Our Business Building Workshops

Workshops built based on Brand DNA Member demand to review all your hair-on-fire questions about how to run a happy, healthy, stress free six figure creative agency. Each includes a video training, templates, downloadables and a round-up of our favorite resources for running an indie agency. Plus, there are more workshops to come!

  • In this workshop from our Brand DNA membership, we’re walking through a Proposal/Contract Template based on our real, client proposals, to show you exactly how we structure and price our branding services.

  • In this workshop, you’ll learn the secrets to boosting your branding confidence and consistently creating work your clients love.

  • We outline our agency’s most valuable advice & frameworks for maximizing profit and minimizing stress in your business.

  • The goal of this workshop is to ensure you and your clients are in sync and everything sails smoothly from onboarding to receiving your final payment.

  • Jamie Kokot

    CUSTOMER SERVICE MANAGER

Access All The Templates & Resources In Our Digital Product Shop

Become a member and unlock access to every single template and download in our agency’s Digital Product Shop. Think style guide templates, photoshoot art direction decks, color palettes, AI brand messaging prompts... The list goes!

Collections

SIGNATURE

BURKE

POOCH

NEUE

AIRE

Templates

WHAT ARE YOU WAITING FOR?

Become A Brand DNA Member Today

When you join Brand DNA, you gain lifetime access to over $4,100 worth of branding and agency-building resources tailored to help you run a cozy, stress-free six-figure creative agency.

Save $65!

OUR MOST POPULAR OPTION

$325

ONE-TIME PAYMENT

✓ 5 Essential Branding Kits ($1k à la carte)
✓ Agency Building Workshops ($600 à la carte)
✓ Access To Our Digital Product Shop ($2.5k à la carte)

BITE-SIZED INSTALLMENT PLAN

$65/mo

6 MONTHLY PAYMENTS

✓ 5 Essential Branding Kits ($1k à la carte)
✓ Agency Building Workshops ($600 à la carte)
✓ Access To Our Digital Product Shop ($2.5k à la carte)

*If you have any questions about if Brand DNA is the right fit for you and your business, feel free to email us at hello@theordinarygood.com. Typically, all Brand DNA sales are final, but if you purchase Brand DNA and are not 100% happy with your order, please email us and we will do our best to make sure you’re beyond happy as a Brand DNA member.

SEE WHAT MEMBERS ARE SAYING

  • Such a wealth of information! So grateful for Brand DNA!

    "I have really enjoyed being a part of the Brand DNA membership! I'm so grateful for the incredible answers and in-depth insights shared through the 1:1 Brand DNA coaching and the workshops are value-packed. Y'all are such a wealth of information! So grateful!"

    – Raina | Designer & Art Director

  • Brand DNA helped me get out of my creative rut!

    "Working through the exercises in Brand DNA has been so fulfilling and has helped me get out of my creative rut. Thank you and Veronica for doing what you do, giving others such wonderful role models to look up to, and being the change you want to see. What seemed like a never-ending to-do list from hell now seems accomplishable and is more inspiring than debilitating."

    – Caterina | Digital Marketing Strategist

  • If you are on the fence about investing in Brand DNA, get off that fence ASAP!

    "These girls have distilled the best of brand strategy. Get off the fence, because the freedom it's going to give you with your time back is insane and the value it's going to create for your clients is incredible. I'm charging more and stressing less. What do you have to lose??"

    – Lucy | Website Designer & Brand Strategist

  • I cannot recommend this enough!

    “I recently had the pleasure of joining The Ordinary Good's Brand DNA membership and I cannot recommend this enough! From start to finish, it was a dream! Their expertise and knowledge in branding were immediately evident, and the workshops guided me through the process with ease and clarity."

    – Hilda | Founder & CEO

  • I really appreciate the thorough breakdown of content in Brand DNA!

    I’ve really enjoyed the Brand DNA workshops and resources! Everything is really informative and concise which is great when you have a busy schedule – there’s no fluff unlike some other courses. I was able to cherry pick the content that was going to be most supportive for me. All the Brand DNA templates, courses and workshops have been so helpful!

    – Katherine | Website Designer

  • Want to commend you for a really crystal clear presentation of how you address branding work!

    “Want to commend you and your partner for a really crystal clear presentation of how you address branding work, I think it’s one of the best/most organized out here. I have looked over a zillion of these things/worked with them on branding work before, and I’m just constantly looking to improve my approach, which is one of the reasons I joined here!

    – Mary | Branding & Marketing Consultant

MEET YOUR COACHES

We’re two multi-hyphenates with 10+ years of experience building and growing mission-led e-comm brands, everywhere from 6 to 8 figures. Here’s what both of us manage.

🐈‍ animal whisperer 🍸 cocktail connoisseur

🍝 experimental home chef 🌴 LA based

Veronica Ko

Multi-hyphenate roles:
co-founder / creative director / Brand designer / graphic designer / SHOPIFY DESIGNER / ARTIST / CREATIVE COACH

Role

I oversee visual identity, everything design and creative direction, as well as website buildouts at The Ordinary Good.

Secret Sauce

I’ve filled many hats in past roles. From that, I’ve gained a wealth of skills as a multi-disciplinary designer and am equipped with knowledge to support you in brand building from A to Z. My previous background in apparel design helps integrate the expertise of product design nuances and manufacturing processes into our studio’s projects. I’m really passionate about what I do. As an empath, I put a lot of thought and care into my work (every project deserves an A++ experience!). Though creative is what feels most natural to me, I never sacrifice substance and believe in a happy balance of style vs. function.

Work Highlights

  • Served multi-hyphenate roles as creative director and head designer for sustainable womenswear brands, leading both brand initiatives as well as apparel design

  • Background in apparel design and apparel graphic design with vast knowledge in product design & manufacturing

  • Extensive experience in photoshoot art direction and production, as well as top level proficiency in photo retouching

  • Oversee digital marketing creative including email, SMS, ads, website design as well as technical site buildouts with knowledge in HTML and CSS

Values

  • Transparency & Authenticity: It’s everything! It’s the essence of what I do – the way I collaborate with partners, the way I work clients, the way I help message & storytell. What always feels right is realness and relevancy.

  • Honoring each brand or individual’s uniqueness and story (and have a good time doing it!). I hear you and love hearing about what you do and where you came from.

  • Easy-Going & Premium Experience: It’s important to put heart into my work, build a comfortable rapport with who I’m collaborating with, and offer an experience that reminds us all that what we’re crafting is not only purposeful, but enjoyable.

🐶 Shih Tzu mom ✈️ world traveler

🔮 spiritual intuitive 🌁 SF based

Tiffany Wong

Multi-hyphenate roles:
CO-FOUNDER / CHIEF MARKETING OFFICER / BRAND STRATEGIST / COPYWRITER / EMAIL & SMS MARKETER / PAID AD MANAGER / CREATIVE COACH

Role

I oversee all marketing accounts, brand strategy, and messaging direction at The Ordinary Good.

Secret Sauce

I’ve crafted high level integrated marketing plans and managed teams in-house at brands as well as bootstrapped my own brand and run almost every job there was. Working in e-comm marketing for over 10 years, I’ve tried it all, and I know what brand and marketing initiatives have the highest likelihood to really move the needle and help mission-led ecommerce brands to sustainably grow.

Work Highlights

  • Served as fractional marketing director, scaling a premium artisan goods brand from 6 to 8 figures in 3 years

  • Bootstrapped an accessible luxury leather goods brand made in Spain from the ground up – wore every hat

  • Manage all paid media at The Ordinary Good with an avg. Meta ROAS of 2-3.5 and Google ROAS of 4-5

  • Oversee all email & sms marketing, with these channels making up an avg. of 30% of online revenue for clients

Values

  • No BS: I’ve run a small brand and run marketing in-house. Hiring an agency is stressful and it can be hard to know who has your best interests in mind. My goal is to be 100% transparent with clients: helping them to evaluate their options and share my honest opinions on what expectations/KPIs we would be aiming for. No fluff. My goal is to set up healthy, longterm partnerships with clients built on trust and transparency.

  • Do Good: My background is in social entrepreneurship and I’m passionate about supporting brands making our world better. It’s so exciting to be able to work with such incredible brands shifting our culture for good through their businesses.

  • Deliver: There are so many unknowns in scaling an e-commerce brand. Knowing if your agency partner will deliver quality work on time, shouldn’t be one of them. As a small studio with 90% of our work done in-house, I’m happy to say that we get A++ ratings on hitting deadlines and consistently delivering high quality work.

🐈‍ animal whisperer 🍸 cocktail connoisseur

🍝 experimental home chef 🌴 LA based

Veronica Ko

Multi-hyphenate roles:
co-founder / creative director / Brand designer / graphic designer / WEBSITE DESIGNER / ARTIST / CREATIVE COACH

Role

I oversee visual brand identity, art direction and manage all creative from graphic design to website buildouts at The Ordinary Good.

Secret Sauce

I’ve filled many hats in past roles. From that, I’ve gained a wealth of skills as a multi-disciplinary designer and am equipped with knowledge to support you in brand building from A to Z. My previous background in apparel design helps integrate the expertise of product design nuances and manufacturing processes into our studio’s projects. I’m really passionate about what I do. As an empath, I put a lot of thought and care into my work (every project deserves an A++ experience!). Though creative is what feels most natural to me, I never sacrifice substance and believe in a happy balance of style vs. function.

Work Highlights

  • Served multi-hyphenate roles as creative director and head designer for sustainable womenswear brands, leading both brand initiatives as well as apparel design

  • Background in apparel design and apparel graphic design with vast knowledge in product design & manufacturing

  • Extensive experience in photoshoot art direction and production, as well as top level proficiency in photo retouching

  • Oversee digital marketing creative including email, SMS, ads, website design as well as technical site buildouts with knowledge in HTML/CSS

Values

  • Transparency & Authenticity: It’s everything! It’s the essence of my work ethic – from the way I collaborate with partners, work with clients, to how I support you in messaging & storytelling. What always feels right is realness and relevancy.

  • Honoring Your Uniqueness (and have a good time doing it!): I hear you and love hearing about what you do and where you came from. Bringing out your why and your unique story or journey is what I do best.

  • Easy-Going Yet Premium Experience: I put heart into my work and it’s important for me to build positive rapport with anyone I’m collaborating with. My goal is to offer an experience that reminds us all that what we’re crafting is not only purposeful, but enjoyable.

🐶 Shih Tzu mom ✈️ world traveler

🔮 spiritual intuitive 🌁 SF based

Tiffany Wong

Multi-hyphenate roles:
CO-FOUNDER / CHIEF MARKETING OFFICER / BRAND STRATEGIST / COPYWRITER / EMAIL & SMS MARKETER / PAID AD MANAGER / CREATIVE COACH

Role

I oversee all marketing accounts, brand strategy, and messaging direction at The Ordinary Good.

Secret Sauce

I’ve crafted high level integrated marketing plans and managed teams in-house at brands as well as bootstrapped my own brand and run almost every job there was. Working in e-comm marketing for over 10 years, I’ve tried it all, and I know what brand and marketing initiatives have the highest likelihood to really move the needle and help mission-led ecommerce brands to sustainably grow.

Work Highlights

  • Served as fractional marketing director, scaling a premium artisan goods brand from 6 to 8 figures in 3 years

  • Bootstrapped an accessible luxury leather goods brand made in Spain from the ground up – wore every hat

  • Manage all paid media at The Ordinary Good with an avg. Meta ROAS of 2-3.5 and Google ROAS of 4-5

  • Oversee all email & sms marketing, with these channels making up an avg. of 30% of online revenue for clients

Values

  • No BS: I’ve run a small brand and run marketing in-house. Hiring an agency is stressful and it can be hard to know who has your best interests in mind. My goal is to be 100% transparent with clients: helping them to evaluate their options and share my honest opinions on what expectations/KPIs we would be aiming for. No fluff. My goal is to set up healthy, longterm partnerships with clients built on trust and transparency.

  • Do Good: My background is in social entrepreneurship and I’m passionate about supporting brands making our world better. It’s so exciting to be able to work with such incredible brands shifting our culture for good through their businesses.

  • Deliver: There are so many unknowns in scaling an e-commerce brand. Knowing if your agency partner will deliver quality work on time, shouldn’t be one of them. As a small studio with 90% of our work done in-house, I’m happy to say that we get A++ ratings on hitting deadlines and consistently delivering high quality work.

FAQ

  • Although anyone can take this course, we have curated the content to be most valuable to freelancers and small agencies looking to elevate their work & expand their service offerings with branding expertise :)

  • With Brand DNA you’re never alone! Feel free to email us throughout your membership with any questions at hello@theordinarygood.com.

  • Typically, all Brand DNA sales are final, but if you purchase Brand DNA and are not 100% happy with your order, please email us and we will do our best to make sure you’re beyond happy as a Brand DNA member :)

  • When you join Brand DNA you will gain lifetime access to Brand DNA materials hosted in Teachable.

  • Our billing system is automated and we do not have the ability to freeze or skip payments or adjust the billing cycle for any of our members. Upon signup Brand DNA members who choose the 6 month payment plan method will be billed automatically every 30 days. Those who choose to the pay in full payment option will be billed once, immediately upon signup.

  • All purchases of The Ordinary Good content, including a la carte offerings and Brand DNA memberships, are meant to only be viewed by the purchaser and cannot be shared with others. Sharing of login credentials is strictly prohibited and we monitor IP addresses, login history & location, and profile history for suspected breaches of this policy.

  • Just reach out to hello@theordinarygood.com with any questions!