Hey there! It’s Veronica & Tiff, founders of The Ordinary Good. And we started our branding journey in 2017 with the lofty goal to make 6+ figures, work part-time hours from anywhere, and only partner with mission-led brands we loved – all with just a team of two.

Now, trust us when we say the first year we did NOT hit any of those goals, besides working with amazing clients…But fast-forward 6 years to today and we’re living out that OG vision for our agency:

✓ Hitting 6+ Figures

✓ Working less than 24hrs/wk

✓ Working virtually while traveling the world

✓ Only partnering with mission-led brands we love

Great – but how did you do it? To be frank, we did it the hard way – pure trial and error until we created a branding agency formula that worked. The good news? You don’t have to! In Brand DNA membership, we give you access to 1:1 Slack coaching with us + all our signature branding resources to share everything we wish we knew while starting and scaling our agency 6 years ago.

Curious to learn more? Scroll down!

✓ Working flexible, part-time hours from ANYWHERE in the world

This summer 2023, we worked remotely traveling all over the world from Hong Kong, Italy, Japan, Paris, Hawaii, Mexico City– all because we focused on building a business model with flexibility & freedom as the #1 priority. On average, we work a little less than an avg. 3-day work week which means more time with our partners, our pups, and pursuing our other passion projects.

✓ Being your own boss and working for profits rather than wages

We’ll be honest, scaling a creative studio comes with more responsibility than working a 9-5. If something goes wrong, you’re the boss and have to find the fix. BUT it also means that all the profits go directly to you, and that as you fine-tune your processes, you can scale down your hours to what feels right for you.

✓ Saying NO to discounted work, misaligned clients & endless revisions

Getting picky and only partnering with your DREAM clients: when we started our studio and wrote down our ideal clients and trust us, there was a long list. When you get clear on your process, elevate your work and differentiate, you can command higher rates, land better clients, and execute smoother project timelines!

Get 1:1 coaching directly with Veronica and Tiff to help you utilize Brand DNA to sharpen your branding expertise and build your agency.

• Private Slack Chanel: Ask any branding, brand marketing or agency building question and we aim to respond within 24hrs Monday-Friday
• Book 1:1 sessions at 50% Off: Hourly consultation rates start at $300/hr.

Problem & Solution
+ Nail down exactly what key tangible and emotional problems your business solves for your customers

Mission
+ Articulate why your business exists in a way that’s clear, compelling and concise

Story
+ Write a brand story that resonates with and moves your audience to action

Values
+ Define the values your business stands for and how they’ll shape your brand

Tagline
+ Create a unique tagline positioned to resonate with your audience

Elevator Pitch
+ Distill your brand’s offering into a clear 30 second pitch and test it to strengthen the impact of your brand storytelling

Messaging Pillars
+ Create the messaging pillars you’ll use to provide unique value to your audience and deliver consistent and clear content

Communications Guidelines
+ Write clear guidelines for all communication to make sure your brand speaks with a cohesive voice wherever your audience encounters you

Image Adjectives
+ Choose the key adjectives you want all your brand imagery to reflect

Image Guidelines
+ Create clear, actionable guidelines that make sure your imagery is always on-brand

Image Color
+ Solidify your brand’s photo editing style to make sure imagery always looks cohesive

Muses & Models
+ Select brand muses to serve as lasting inspiration for your brand and begin selecting the faces you would like to represent your brand

Social Media Look
+ Put your brand image guidelines to the test and create your brand’s social media look to serve as the creative north star for the rest of your brand marketing