Brand Guidelines | SIGNATURE

Introducing the SIGNATURE Brand Guidelines deck: a fully customizable 56-slide Canva template with every slide we include for clients in our $10k+ branding projects. Covers all the information we cover throughout all 5 of our Essential Branding Kits.

BRAND PURPOSE

Problem & Solution

• Nail down exactly what key tangible and emotional problems your business solves for your customers

Mission

• Articulate why your business exists in a way that’s clear, compelling and concise

Story

• Write a brand story that resonates with and moves your audience to action

Values

• Define the values your business stands for and how they’ll shape your brand

BRAND POSITIONING

Marketing Mix

• Solidify how you’ll use the 4Ps of price, product, promotion and place to ensure your brand delivers a compelling offer to your audience

Competitive Landscape

• Define who your primary and secondary competitor are and how you’ll set your brand apart

Target Audience

• Define the demographics, psychographics & consumption habits of your ideal customers in order to build a brand that hits home with them

Audience Personas

• Paint a clear, differentiated picture of each segment of your target audience by developing audience personas

BRAND MESSAGING

Tagline

• Create a unique tagline positioned to resonate with your audience

Elevator Pitch

• Distill your brand’s offering into a clear 30 second pitch and test it to strengthen the impact of your brand storytelling

Messaging Pillars

• Create the messaging pillars you’ll use to provide unique value to your audience and deliver consistent and clear content

Communications Guidelines

• Write clear guidelines for all communication to make sure your brand speaks with a cohesive voice wherever your audience encounters you

VISUAL BRAND IDENTITY

Moodboard

• Develop a mood board that will serve as your north start for all your creative direction

Color Story

• Use the art and science of color theory to strategically develop your brand’s color story

Typography

• Use our exercises and resources to pick the perfect fonts to reflect your brand’s unique identity

Logo

• Develop a unique vision for your logo and either create your own logo or learn the resources you need to hire a designer to create your logo without breaking the bank

IMAGE GUIDELINES

Image Adjectives

• Choose the key adjectives you want all your brand imagery to reflect

Image Guidelines

• Create clear, actionable guidelines that make sure your imagery is always on-brand

Image Color

• Solidify your brand’s photo editing style to make sure imagery always looks cohesive

Muses & Models

• Select brand muses to serve as lasting inspiration for your brand and begin selecting the faces you would like to represent your brand

Social Media Look

• Put your brand image guidelines to the test and create your brand’s social media look to serve as the creative north star for the rest of your brand marketing

Collection: SIGNATURE

Software: Canva

Pages: 59