Client Onboarding Survey | Brand Intensive — The Ordinary Good Branding & Creative Agency

Brand Name

Please describe your business.

What is your price point and why did you choose this price point?

Please describe your business’s mission in 15 words or less.

Please describe your business’s core values (3-5) and why you picked them.

What are the most important tangible problems you solve for your customers?

What are the emotional or psychological benefits your brand brings to your customers?

Please share the story of how you started your brand.

What is your brand’s unique selling proposition?

Who are your primary competitors?

Who are your secondary competitors?

Describe your Target Audience.

Demographics - Top Cities:

Demographics - Age Range:

Demographics - Returning Customer:

Psychographics - Instagram Engagement:

Are there any distinct segments in your audience?

Are there any brands that really nail resonating with all your audience segments?

Name 3 brands that have voices, messaging, or writing styles you admire?

How do you want to make your customer feel?

Describe your brand's ideal visual look in one sentence.

Using 5 adjectives or short phrases to describe your brand's desired look and feel.

Name 3 businesses with branding you admire and write why.

If you have an existing brand identity, what is/isn’t working for you?

As a brand, what don’t you want to be? What feels like your brand and what does not?

It’s important to create a clear and unique brand visual identity to differentiate yourself as a brand. How do you feel you can differentiate from your competitors aesthetically?

Any keywords missed from the previous question?

Are there any key colors you’d like associated with your brand and why are those colors important?

Brand Intensive Questionnaire

ESTIMATED Time REQUIRED: 25 min.

☎️ office hours: Mon - Fri | 9am - 5pm

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est. 2017