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Move Boundless

Specialty activewear created by leading technical factories around the world. Designed for unrestrained movement – a beckoning to break out of the box.

Our Role

Creative Direction / Identity Design / Branding / Brand Bible / Copywriting / Production / Styling / Website Design / UX Design / Photography: Maria Aus

Move Boundless

Specialty activewear created by leading technical factories around the world. Designed for unrestrained movement – a beckoning to break out of the box.

Our Role

Creative Direction / Identity Design / Branding / Brand Bible / Copywriting / Production / Styling / Website Design / UX Design / Photography: Maria Aus

Challenge

Break down years of researching to find the world’s leading factories and highest performing fabrications into engaging, bite-sized copy. Differentiate the unique, artistic spirit of the brand from mainstream activewear.

Approach

We built separate factory and fabric pages for Yella Activewear – highlighting each factory partner’s specialty and educating the audience on the unique function of every fabric. To build an artful, unique feel for the brand, we shot the Yella’s lifestyle imagery against a landscape of metallic, futuristic architecture – completely on film.

Challenge

Break down years of researching to find the world’s leading factories and highest performing fabrications into engaging, bite-sized copy. Differentiate the unique, artistic spirit of the brand from mainstream activewear.

Approach

We built separate factory and fabric pages for Yella Activewear – highlighting each factory partner’s specialty and educating the audience on the unique function of every fabric. To build an artful, unique feel for the brand, we shot the Yella’s lifestyle imagery against a landscape of metallic, futuristic architecture – completely on film.

yella-site

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