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All Day Loungewear.

Elevated silk loungewear that effortlessly transitions with you wherever your day goes. All made from the world’s purest silk in the traditional silk village of Tan Chau. A holistic social enterprise, each purchase helps preserve the artform of Tan Chau silk and support local infrastructure.

Our Role

Creative Direction / Identity Design / Branding / Copywriting / Production / Website Design / UX Design / Photography: Masha Maltsava

All Day Loungewear

Elevated silk loungewear that effortlessly transitions with you wherever your day goes. All made from the world’s purest silk in the traditional silk village of Tan Chau. A holistic social enterprise, each purchase helps preserve the artform of Tan Chau silk and support local infrastructure.

Our Role

Creative Direction / Identity Design / Branding / Copywriting / Production / Website Design / UX Design / Photography by Masha Maltsava / Videography by Adrian Rhetoric

Challenge

Yem Silk uses 100% natural, traditionally made silk with a fabric price-point significantly higher than most luxury brands. To match its luxury price point, it was crucial to create an elevated visual language for the brand, while ensuring the warmth of its heart and social mission shone through.

Approach

To paint the full story behind Yem's Tan Chau Silk, we segmented the silk story into three separate “about pages.” Giving a full vision of the brand’s social mission, the history of Vietnamese craftsmanship, and the months-long silk creation process. Typography and design pairs clean lines with earth-tones to offer a natural yet urban feel, while the creative direction depicts a life of urban, untethered essentialism.

Challenge

Yem Silk uses 100% natural, traditionally made silk with a fabric price-point significantly higher than most luxury brands. To match its luxury price point, it was crucial to create an elevated visual language for the brand, while ensuring the warmth of its heart and social mission shone through.

Approach

To paint the full story behind Yem's Tan Chau Silk, we segmented the silk story into three separate “about pages.” Giving a full vision of the brand’s social mission, the history of Vietnamese craftsmanship, and the months-long silk creation process. Typography and design pairs clean lines with earth-tones to offer a natural yet urban feel, while the creative direction depicts a life of urban, untethered essentialism.

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